Bottom line: We are nearing the end of the holiday shopping season, but last minute motivation is sure as consumers rush to fill socks and decorate their trees with gifts. It may have been a different year, but the sports industry seems to be finishing 2020 at record levels.
We are not on vacation yet, but the PlayStation 5 is already breaking release monthly sales records in the US. Although the Nintendo Switch moved more units in November, the NPD team said the PlayStation 5, which launched two weeks ago in the United States, had the highest dollar sales.
As for the newly introduced hardware, the PS5 Xbox Series X | S also won sales. In fact, it broke the record for best unit and dollar sales in console launch month in US history, a record previously held by the PlayStation 4. However, the release month is not the end of the sales war.
U.S. NPD HW – The PlayStation 5 hits the highest release monthly unit and dollar sales for a video game hardware platform in US history. These records previously held the PlayStation 4, which debuted in November 2013.
– Matt Piscatella (atMatPiscatella) December 11, 2020
“The monthly sales of a new console have nothing to do with long – term performance, so I do not think strong release performance is more than optimistic than Sony,” leading gaming analyst Matt Biscadella told Game Daily. ” I did not take anything other than the number of units produced and distributed from the monthly sale. “
November set a new record in video consumer spending, with video game hardware sales up 58 percent from November 2019. The 2020 market saw a 34 percent increase in gaming gear, with gamers more than $ 4 billion since January1.
Piscadella noted that the Nintendo Switch works exceptionally well. It is the best-selling gaming hardware with units moved for 24 consecutive months.
“[The Switch]One of the best performing consoles in American history. Nintendo has established Switch as a complementary and add-on device to the market, and is more collaborative than direct competition with the PlayStation and Xbox. This can be seen in the very high cross-ownership rates we see between switch owners and PS4 and / or Xbox One owners. “
The top five best-selling games in November are Call of Duty: Black Ops: Cold War, Assassin’s Creed Valhalla, Spider-Man: Miles Morals, Madden NFL 21, and NBA 2021. Year. “This is the 13th year in a row that Call of Duty has become the best-selling game of its release month,” Piscadella tweeted. “Assassin’s Creed: Valhalla reached the highest release monthly sales for an Assassin’s Creed owner title after Assassin’s Creed III in 2012.
Image Credit: Kirtz Rockelis