What Didn’t Work: Apple Watch Series 7 rumor edition

Entering an Apple fall season, the excitement usually revolves around new iPhones. This year, however, the Apple Watch stole some of the iPhone’s spotlights due to information, leaks and rumors suggesting that a major redesign would be obtained.

One of the biggest surprises during Apple’s “California streaming” event was the new Apple Watch, not for the features or design it included, but for its features and designs.

Flat edge design? Not too fast…

During the weeks and months leading up to the event, credible reports from journalists and reliable speakers suggested that the new Apple Watch would have a flat-cut design. The first time we learned that the 2021 Apple Watch was from Apple analyst Ming-Chi Kuo, he stated in September 2020, exactly one year before the Apple event. ” California streaming “, that the new watch will receive a” major redesign “” in 2021 “as soon as possible.”

During the months following Kuo’s report, rumors were quiet and stale about the 2021 Apple Watch, as the focus shifted to more immediate products launched throughout 2020. The second time we listen and we saw the supposed redesign of the Apple Watch was Apple launcher Jon Prosser. , which in May shared representations depicting an Apple Watch with completely flat edges, similar to the “iPhone” and the iPad.

In the video he shared the renderings, Prosser noted that, according to him, he believed the renderings featured the Apple Watch Series 7, as Kuo had previously mentioned a major redesign. Prosser, at the time, however, could not confidently label the design he leaked as the next Apple Watch, but was more confident in doing so as the weeks and months passed.

Shortly afterwards, in June, From Bloomberg Mark Gurman reported on several aspects of the “Apple Watch Series 7” that turned out to be accurate. In his first report for the new watch, Gurman noted that it would have a larger screen with thinner bezels, a new lamination technique, and a faster processor. Gurman noted that the 7 Series would include ultra-updated broadband features, but that now doesn’t seem to be the case.

In later reports and bulletins, Gurman reported that the “Apple Watch Series 7‌” would have flat edges, corroborating the renders previously presented by Prosser. However, Gurman accurately stated that the 7 Series would be equipped with new faces, bands and watches and would have a significant number of pixels with a redesigned screen.

Is the fault the bad communication?

Given that Kuo, From Bloomberg Mark Gurman and leaker onJon Prosser‌, the most reputable sources of Apple’s unreleased product plans, have reported a flat-cut Apple Watch, it’s hard to argue its existence on the walls of Apple’s labs and offices.

The Apple Watch is a product that generates a lot of rumors and reports, specifically geared towards future health capabilities. Recent reports suggest that next year’s Apple Watch, the 8 Series, will feature more powerful sensors and health features. Our expectations and reports of a flat-cut design may have simply been mistakenly attributed to the 7 Series, while Apple’s plans for a complete redesign were aimed at 2022 all the time.

Apple is a company that relies on annual iterative improvements, relying on features to achieve an even more global product, and this is especially the case with the Apple Watch. With the 7 Series, Apple adds a larger screen, improves battery life and energy efficiency, and increases the watchOS 8 experience. With these updates, the company is poised to launch a redesign of the Apple Watch l next year, advanced tanks and health sensors.

As an alternative, but very unlikely, Apple made last-minute design changes to the Apple Watch due to production issues. Two weeks before the 7 Series was announced, a report revealed that Apple and its suppliers were struggling to achieve “satisfactory” quality levels of the device during “small-scale” production.

While some may speculate with the possibility that along with Apple Watch’s small footprint and flat rumors, Apple would have to make last-minute design changes all of a sudden, it’s worth noting that Apple plans and tests products with months, if not years in advance, it would certainly be unprecedented and almost impossible for the company to have modified its plans at such a late date.

One thing, though, is for sure, if last-minute design changes were made to the 7 Series, it’s that it’s a quirky version. For example, on Apple’s website, the company doesn’t offer specifications for the new watch, leaving only marketing material that features the new larger screen and the features of ‌watchOS 8‌.

Most surprising of all is the lack of information on availability and pricing of the ‌Apple Watch Series 7‌. Apple only claims it will arrive later this fall, leaving the doors open for a launch until November and the lack of pricing information beyond the starting price of $ 399.

Conclusion

Of course, we’ll never know for sure what happened and if Apple had last-minute design changes, or if all the previous rumors and reports were only for the 8 Series, rather than the 7 Series. Apple has not previously provided any data on the availability or pricing of the “Apple Watch Series 7” and may do so during the rumored second fall event, which is now expected to headline the new Macs. Apple silicone.