Best Games of 2020: Animal Trafficking: New Horizons

Animal trafficking: New frontiers It came at exactly the right time – the beginning of global isolated locks. The Nintendo game would have been huge Without Infection. But more and more people at home mean diving into the world, and that’s not all we’ve lived through, leaving an island with only one mortgage fee – no interest! – Paid in Bells. For a while, it was hard to find anyone No. Is playing New horizons.

The game has a wide appeal. New horizons The epidemic caused a Nintendo switch shortage around the world as “Nongamars” rushed to join the festivities. You Can Describe it as a low-stakes, casual game, but it’s nothing for people who like it. During the months of March and April, millions of people played with the flu, hours ending, complete the imagination where nothing was possible. The soldiers built the perfect houses and honored and used the loved ones New horizons As a place of protest in the hope of triggering real world change. Celebrities, politicians and influencers used it to get closer to their fans – everyone from President-elect Joe Biden and Representative Alexandria Ocacio-Cortez to Danny Trejo and Elijah Wood.

Animal Crossing: New Times

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New horizons Concentration has reached very high levels, some people are overwhelmed by the urge to compete and so-called sober sports. There were those who used the game to defraud others, and brands want to capitalize New horizons‘Reputation for selling goods, and a small subgroup of toxic soldiers. Animal trafficking: New frontiers Became more than just another entry into popular ownership. It became a culturally relevant well. Better and worse, it became One thing.

Many people came to the game early because you could disturb your friends on an island, because of the epidemic, we can no longer. But the residents did so because of all the little things they had to do.

Felt like being New horizons Overlapping most aspects of my life, it was amazing. I found people in the stationery community making stuff inside and out New horizons; I found the fountain pen people analyzing the game writing set. For a while, these kinds of interactions felt like they happened naturally. They felt meaningful and real. People found ways to play the game differently, they did – New horizons It was a huge success, especially in all the “alternative” ways of playing.

Not only was I able to hang out with my real life friends and colleagues to collect shooting stars or trade DIY recipes, but I was able to attend a friend’s birthday party in Singapore, otherwise I could not, be infected or not.

Image: Nintendo EPD / Nintendo

It also means that more people are paying attention to that huge success than ever before. Brands found real connections New horizons Created between players and thinking, Hey, we can reach that audience too. Some, of course, felt more natural New horizons. In particular, luxury fashion brands such as Maison Valentino, Marc Jacobs and MCM created free campaigns – with designs New horizons Community members – to make their collections available in the game.

New horizons The culmination came when completely unrelated brands such as Ali Bank, Hellman’s Mayonnaise, Gillette Venus and a luxury resort found ways to integrate the game with their marketing. Alli, in particular, offered an equal deal, allowing players to sell their turnips at 1,000 each – which is much higher than normal. As Will Partin’s Wise wrote, the idea is similar to Allie’s goal, but for your real money, your bells should work “hard” and “smartly”. What Ally New horizons Alli Financial is the same Alli Financial that was forced to pay $ 80 million in compensation in 2013 for selling high interest rate loans to colorful people – leaving the island a true-friendly brand lost on the bank’s new millennium.

I will eventually forget all the brand activities, but I will hang small events from interested creators who try to focus on the interests that they do not notice. I attended an art show, hung popular art in my poorly decorated home, and learned about fish, dinosaurs and pastoral English life from real museum staff.

Image: Nintendo EPD / Nintendo

These types of brand investments New horizons, Bad and good, never to be forgiven by Nintendo. In November, Nintendo released a report on the businesses and companies that use it New horizons To demand business – in particular, they Should not Demand business. (The company said, “Do not use the game as a marketing platform to guide people to activities or campaigns outside of the game.”) In the same vein, Nintendo banned “politics” New Horizons, Biden creates the island against the rules.

In the last few months, New horizons Has departed from the main consciousness; This is something that people look back on as an activity from the first few months of isolation. Many of us fear that we will have to go back to our island and see it disrupted. But the truth is, New horizons It is still incredibly popular by the standards of any other video game. For a while A lot People fell out of the game, and tons of players are still busy completing their islands, eager to collect seasonal items and entertain their villagers.

New horizons‘The current society is a little smaller than it was before. It’s not a good or bad thing, the players have progressed. The community feels different now, but for those players, Animal Crossing still feels like everything.