According to the official charts company, Swift’s ninth studio leads in album downloads and album streams, and three tracks from it are ready to enter the top 20 in the singles rankings, ranking 3rd in the Midweek survey, led by “Willow”.
In a corner with Christmas, a couple orchestral albums climb the charts.
Neil Diamonds is the biggest bodybuilder so far this week Classic diamonds (Capital) with London Symphony Orchestra, 2nd in Midweek Number New, while Johnny Cash and Royal Philharmonic Orchestra Johnny Cash and R.P.O. (Legacy Recordings) raises 15-4.
Manchester indie rock band James 10th live record for UK Top 10 album Live in extraordinary times (Nothing But Love Music) starts at number 10.
Welsh opera star Katherine Jenkins makes an impact in the illustrated bombing Christmas is spectacular (Decca), new in No. 24; Kit Goodies Man on the Moon III: The Sauce (Republican records) Rockets in 25th place; And the Australian electronic duo Avalanches are heading towards the third best 40 album We will always love you (EMI), new in No. 26.
Meanwhile, Mariah Carey is polarized for the coveted Christmas No. 1 spot because “All I Want for Christmas Is You” (Colombia) retains top spot in the Midweek rankings, ahead of Womin’s “Last Christmas” (RCA).
Carrie’s 1994 Christmas Classic topped the UK rankings last week.
Official UK singles and album charts will be released late Friday local time.