Prince Harry and Meghan Markle’s media empire expands with Spotify podcast deal

Spotify (STAIN) announced Tuesday an exclusive partnership with Archewell Audio, a new audio producer founded by the Duke and Duchess of Sussex.
The agreement allows the couple to grow their transmission and transmission footprint. It is their last investment since they announced in January that they were stepping down from their role as senior members of the British royal family and becoming “financially independent”. In September, Harry and Meghan signed a multi-year production deal with Netflix. Meghan also narrated the documentary “Elephants” at Disney +.
For Spotify, a music streaming app that also builds a podcast empire with major acquisitions and exclusive content from big names, the deal cemented its reputation as a destination for prestigious audio content. Kim Kardashian West signed an exclusive deal with Spotify in June. Michelle Obama premiered “The Michelle Obama Podcast” on Spotify in July. “The Joe Rogan Experience,” one of the most popular podcasts in the world, is now exclusive to Spotify.

This partnership brings exclusive content from two of the most prominent celebrities to serve and grow Spotify’s global audience of 320 million monthly active users. The company said Tuesday in a press release that the two “will host and produce podcasts that build community through shared experiences, narratives and values.”

Archewell Audio’s multi-year partnership with Spotify includes numerous programs, some hosted and others produced by the Duke and Duchess. A holiday special organized by them will be released later this month. His first series will premiere next year. All projects will be available exclusively on Spotify.

“What we like about podcasting is that it reminds us all to take a moment and really listen, to connect with each other without distraction,” the Duke and Duchess of Sussex said in a joint statement. “With the challenges of 2020, there has never been a more important time to do that, because when we listen to each other and listen to the stories of others, we are reminded of the interconnectedness we all have.”

Dawn Ostroff, commercial director of content and advertising for Spotify, told CNN Business last year that the company planned to offer more exclusives to attract customers from other podcast platforms.

“The Duke and Duchess of Sussex may live in California, but the power of their voices depends on their status as citizens of the world,” Ostroff said in a statement Tuesday. “That they are adopting the extraordinary capacity of podcasts on Spotify, while also seeking to raise under-represented voices, is a testament to their appreciation for the potential of audio storytelling.”

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