On the occasion of the celebration of the next Year of the Rat, Burberry has just launched its Chinese New Year 2021 campaign. Shot by photographer Leslie Zhang, the shoot highlights the new collection of the fashion house with shades bright reds, with refined tailoring and sports-themed clothing.
Key items also include new iterations of Burberry’s iconic Union sneaker and Lola bag. In addition, the capsule features a limited edition Thomas Burberry monogram motif, inspired by the Chinese zodiac and designed with original illustrations. Check out the entire gallery campaign above the brand ambassador Zhou Dongyu alongside models He Cong and Liang Jiyuan.
Burberry Chinese New Year the collection is now available for purchase worldwide in some stores. In related news, check out the Dior’s New Year Lunar capsule collection that will premiere on January 25, 2021.