The Secretary of the Department of Economic Development and Trade, Manuel Laboy Rivera, Presented today, Wednesday, the promotion of economic sectors in three important areas of the Luis Muñoz Marín International Airport with the purpose of promoting investment in Puerto Rico, as well as the filming of major film productions and the rum industry.
“As an administration we have developed several projects to promote economic development in multiple sectors so that Puerto Rico is attractive for investment and job creation, which affect the socioeconomic development of our Island. this promotion located at the airport, we make known the asset that represents our Island in the growth of multiple companies based on science, technology, manufacturing, visitor economy and education, among others. Puerto Rican labor force is a great asset for these industries for the quality, education and commitment of our workers, “said Laboy Rivera in written communication.
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The promotion will be located at two points with the highest passenger flow at the airport. Visitors arriving on the air known as the B & C International Terminal, which is the exit to the area to search for their luggage, will find a combination of digital display and printed art with a welcome message and videos. which invite them to visit the distilleries they locate on the Island.
Meanwhile, in the area of connection to the A&B terminals, Puerto Rico is being promoted as a destination for doing business, as well as maps of the industries that maintain operations around the island. Also, there was promotion on films shot in Puerto Rico, data from the film industry and the rum industry.
“Today we present the promotion of some of the opportunities we work in partnership with the private sector. As part of our Economic Development Plan, one of the main components is to attract private investment capital where our creative minds, our ecosystem innovation and our human talent are our real main incentives, as well as boosting innovation, technology and the export of products and services produced in Puerto Rico by local and foreign companies. , which is based on the laws and initiatives we implement, such as the Puerto Rico Incentive Code, Areas of Opportunity, the waiver granted by the United States Department of Transportation for air cargo and passengers at our international airports, they are certainly an excellent tool for continuing Puerto Rico’s economic development, “said the DDEC secretary.
For his part, Rodrick Miller, chief investor at Invest Puerto Rico, commented, “Every day, thousands of people around the world pass through this important port that connects the Americas. This initiative is a perfect opportunity to communicate. to travelers the value proposition of Puerto Rico within the framework of business and other sectors.The promotion receives visitors to the island with the direct message that Puerto Rico is ready to do business and has the tools and resources to to lead a process of sustainable economic development and mutual benefit “.
“Our visitors should know that in Puerto Rico are manufactured medicines, biomedical products and military equipment, as well as aeronautics and rum, among others that are produced to meet the demand of these worldwide,” concluded the secretary of the l ‘DDEC.
As part of the promotion of the rum industry, the new Puerto Rico Rum Journey platform is presented, from which people can access through www.puertoricorumjourney.com and make their reservation for different experiences that distill them. Puerto Rican companies offer. Consumers will be able to book tours, tastings, mixology classes, among others. Through the platform people will collect experiences and visits to distilleries that will translate into punches of a virtual passport. At the end of the Rum Journey, the visitor will be able to be declared a rum expert and receive prizes and rewards.
Faced with this, Brad Dean, executive director of Discover Puerto Rico, said “the rum industry is one that catches the attention of tourists visiting our island, what many do not know is the number of distilleries Discover Puerto Rico focuses on promoting not only our beautiful beaches, but the 78 municipalities, along with all the different market niches that tourists and locals can enjoy. “to explore our culture, nature and gastronomy, among others. We must all work together to recover the island’s tourism industry and economic development.”
The manufacturing companies that were part of this collaboration to promote the island as an investment destination are: COOPERVISION, Neolpharma, Medtronic, Fresenius, Copán, Lufthansa, Sartorious, Honeywell, Avar, Thermofisher, GK Pharmaceuticals, Romark, Amgen, J & J. The distilleries also took part in this initiative: Casa Bacardí, Destill·leria Serrallés, Ron de l’Barrilito, Club Carib, La Caseta de Roms, Destil·leria Coquí and Sant Joan Artisan Distillers.