While CES 2021 will be completely virtual this year, that doesn’t stop LG from being an extra with its OLED displays. This year, the company has not created one, nor two, but three striking demonstrations of its 55-inch transparent OLED display.
Of the three, the most timely demonstration is an elaborate sushi bar setup. The screen becomes a physical and contactless barrier between the chef and the guest, as well as a means to browse the menu or watch videos. At the same time, it doesn’t completely obscure your opinion about the chef preparing the food, which is the most fun thing to eat at a sushi bar. Adequate, given the impact of the pandemic on the indoor dining room.
The company also plans to demonstrate how the screen can be useful in subway cars. More specifically, replace the windows of train carriages with a transparent screen so that pilots can see information such as subway maps, weather and news while also engaging in views. It’s a great concept, though it probably fits better in areas with beautiful scenery and not the crisp New York subway tunnels. LG proved something similar in Beijing and Shenzhen earlier this year.
LG is also creating a “smart bed” that has its transparent OLED built into a frame that can be placed at the foot of the bed. The idea is that you can press a button and of course the screen goes out of the frame to “display information or TV content in various screen proportions” quite It makes as much sense as the sushi bar or subway setting, but it’s aimed at people who want to watch TV or a movie in bed and watch the rest of the bedroom as well. Although, technically, the frame is portable, so you could theoretically take it to other rooms where this transparency may be more useful. (However, as with Xiaomi transparent TVs, it is still unclear who claims transparent TVs in their home.) LG also incorporates something it calls Cinematic Sound OLED (CSO) into the frame itself to eliminate the need for external speakers.
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LG is not shy about stepping on its cutting-edge display technology, and us I’ve seen its transparent OLED before. It’s more like this time, LG is trying to demonstrate the transparency of OLEDs in everyday life. What happens with transparent screens is that while they are expected to work the same way Minority report, things like ambient light can make images look exhausted. However, LG claims that its transparent OLED does not require backlighting and provides 40% transparency, a step more than the 10% that LG says is typical of current transparent LCDs. It’s a legitimately cool technology, though it is too ridiculously expensive a $ 18,750 on LG website. In any case, LG is at least not the $ 87,000 you should be allocating its 65-inch roll-up OLED TV.
It’s a nuisance that we don’t get a chance to see these demonstrations in person. LG’s CES screens have historically state pretty amazing. The good news is that everyone, including the general public, will be able to see the demonstrations virtually from January 11th.