Roku Inc. Shares COURSE,
have risen more than 2% in premarket trading on Thursday after Needham analyst Laura Martin raised her stock price target to $ 400 from $ 315. Its price increase target comes after Roku revealed better active account and transmission schedule metrics than expected for the fourth quarter. “What is clear to us from 2020 is that ROKU has won the transmission wars in the United States,” Martin wrote in a note to customers. “Is [connected TV] the approach, the competitive advantages of the platform, the pits and the excellence in execution suggest to us that ROKU will continue to acquire market share in 2021 “. Martin expects more advertising revenue for Roku in 2021, as large Ad categories, such as travel, retail, and entertainment, could increase your spending in the midst of an economic recovery. Roku shares have risen 61% in the last three months as the S&P 500 SPX,
has increased by about 10%.