Mexico City /
the MX League announce this Thursday at Tecate next to Heineken Mexico as your new sponsor from the 2021, So the beer brand becomes one of the most important business partners in Mexican football.
At the presentation of the new sponsor was present Mikel Arreola, president of the MX League, As well as Mirta Bermúdez manager of External Communication and Reputation of Heineken Mexico, as well as Linen Villarreal director of the Tecate Brand.
“Throughout its history, Tecate is one of the most associated brands in different sports in Mexico“In boxing, in Mexican League baseball and the Pacific League, and with a lot of strength in football and football is precisely the reason that brings us together,” said Lli Vila-real in a virtual press conference.
“In Mexico, football is the sport with the most fans and the one that arouses the greatest number of passions and that’s why we seek to strengthen our association in Mexican football by forming an alliance with the MX League. As of this year Tecate becomes the official sponsor of Liga MX, the maximum competition of soccer in Mexico “.
While the Executive President of the MX League He pointed out that this alliance is part of the work done by his predecessor, Enrique Bonilla, who left the post at the beginning of December to dedicate himself to international issues in the MX league.
“It is a special day for a football country as Tecate becomes the official sponsor of our League, a milestone for Enrique Bonilla whom I thank. He is the first sponsor to add to the portfolio of sponsorships already as Executive President“, He pointed out.
“I know this alliance will bring a lot of positive things to Mexico. Our estimates are that the value of the MX League is $ 1.9 billion and its contribution to economic effects represents 0.6 percent of gross domestic product. “
It is worth mentioning that Tecate is already an official sponsor of several MX League teams such as Chivas, Pumas, Tigres, Pobla and Grats.
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