Since 1954, Burger King® has motivated its guests to do so in Your Way® and to celebrate self-expression with confidence. Today, the brand is taking a step forward by introducing a completely new visual design that will be present at every point of contact in the guest experience. Inspired by authentic and delicious food, the most modern look marks the first complete brand change in over 20 years and will more authentically represent the values of Burger King.
The launch marks a commitment to digital expression first and recent improvements in food taste and quality standards, the removal of colors, flavors and preservatives from artificial sources, as well as an ambitious commitment to environmental sustainability.
Today, more than ever, Burger King strives to ensure that its guests feel good about food, and this is reflected in the visual design, restaurant design, and the entire digital experience. We have launched a new brand logo, presence, restaurant signage, menu, team uniforms, restaurant signage and decoration, social media and digital and marketing assets. The result is a new look that indicates confidence in the future, staying true to our legacy and what guests love about BK®.
By marking taste and quality through design, each design element was intentionally reinvented to better reflect Burger King’s new dining experience. The design principles capture the unique characteristics of the Burger King brand: appetizing, big and bold, fun irreverent and proudly true.
Logo. With confidence, everything BK is all about: real, simple and delicious food. Since the launch of the current logo in 1999, the industry has migrated to a more modern design language that is compatible with digital technology. The new minimalist logo adapts perfectly to the evolution of the brand over time and pays homage to the brand’s heritage with a refined design that is safe, simple and fun.
Color. The colors selected are intentionally rich and bold, inspired by the iconic Burger King grill process and fresh ingredients. The new photograph has more texture and marks the sensory aspect of the food.
Typography. The new typeface from Burger King’s proprietary brand is called (appropriately) “Flame”. The typography is inspired by BK’s food shapes (rounded, bold, delicious) and the brand’s irreverent personality.
Uniforms. The team’s new uniforms reflect the masters of the grid, mixing a contemporary and comfortable style with distinctive colors and graphics. Team members will be part of the new BK ad.
“Design is one of the most essential tools we have to communicate who we are and what we value, and it plays a vital role in creating the desire for our food and maximizing the guest experience,” said Rapha Abreu, Head of Design of Restaurant Brands International. “We wanted to use the design to make people want our food; its grilled perfection and, most importantly, its flavor.”
Guests will begin to see the new visual identity during 2021. In the coming years, Burger King aims to implement this new design in restaurants around the world. For additional information, visit www.Burgerking.com.do
About BURGER King®. Founded in 1954, the Burger King brand is the second largest fast food burger chain in the world. The original home of The Whopper®, the Burger King system operates more than 18,800 locations in more than 100 US countries and territories. UU. On June 26, 1994, the company Concessions y Serveis SAS acquired the franchise rights of BURGER KING ®, thus opening the first restaurant in the country, on Winston Churchill Avenue, Gustavo Mejía Ricart Corner. To learn more about the Burger King brand, visit the Burger King brand website at www.burgerking.com.do or Follow us on Facebook, Twitter and Instagram.