Marvel’s ‘WandaVision’ seems to make Disney + even more powerful

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Of course, Disney + has a treasure trove of beloved content from its brands, including Disney Animation and Pixar, as well as one of the largest box office series streaming with “The Mandalorian” from Star Wars. Still, Disney + doesn’t really have the deepest bank to get new, exclusive content since it was released in 2019.

That changes this weekend with the arrival of “WandaVision,” a series that could make the mighty Disney + even more powerful.

There are millions of Disney + subscribers who spend between $ 50 and $ 80 a year for just eight weeks on The Mandalorian. for Disney + in the coming years, ”Matthew Ball, a former Amazon (AMZN) Studies executive told CNN Business.
“Marvel Studios is the most successful entertainment franchise in history,” Ball said. “Even Cicero would need an hour to extol the successes and popularity of the Marvel Cinematic Universe.”
Example: Marvel has contributed more than $ 22.6 billion to the global box office since 2008, according to Comscore (SCORE). This includes the biggest blockbuster of all time, 2019’s “Avengers: Endgame,” which grossed more than $ 2.7 billion. In a rapidly evolving Hollywood, a constant of the last decade is that viewers love Marvel.
‘WandaVision’ flexes different muscles while Marvel adds its power to Disney +
“WandaVision,” which follows the exploits of superheroes Scarlet Witch and Vision as they seemingly enjoy suburban life, may also draw attention since it arrives as several Marvel movies have been released, along with the most feature films, due to the pandemic. Disney hopes the fervent love for the brand will translate from box office success to small-screen subscriptions.

The ball is bullish yes. “With over 50 hours of connected stories, the MCU is already a series,” he said. “Even if there was reason to doubt the MCU’s ability to work as a video series on the serialized subscription letter, [Marvel Studios president] Kevin Feige is 13 years old proving that skeptics are wrong. “

Marvel superheroes have already shown that they can find streaming audiences. Characters like Daredevil, Jessica Jones and Luke Cage had their own success Netflix (NFLX) series before Marvel Television closed in 2019 and folded at Marvel Studios.
While “WandaVision” is Marvel Studios ’first Disney + series, it won’t be the last. Disney (DIS) plans to release “The Hawk and the Winter Soldier,” “She-Hulk” and “Hawkeye,” among others.

Zak Shaikh, vice president of entertainment for media firm Magid, believes the arrival of “WandaVision” is “fulfilling the promise of a Disney + subscription.”

“With feature films going through a particularly difficult time, it helps Disney +’ s overall proposal that Marvel generate content at the end of the platform, ”he told CNN Business. “A series also helps build the world, because there’s more time to explore different facets of the Marvel Universe than the two hours of a movie.”

But now, with more Marvel series heading to Disney + and new movies like “Black Widow” and “Eternals” coming to theaters this year, will the box office mark be diluted?

Not likely, according to Ball.

“Saturation and telling too complex stories is always a risk, but so far, more content has helped the MCU become a better, more popular, and more beloved franchise,” he said. “Successfully, his television series, especially those that allow him to further diversify his characters and narratives, should do the same.”

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