United States /
Bomb to the NBA! And not precisely because of a change of player, but of sponsorship. Lebron James, Who throughout his career has been an ally of Coca Cola, Is about to sign with Pepsi.
This Friday, mid United States advance that The King has been in talks with the soda and this week they would have reached one multimillionaire agreement which would soon become official.
The news has shaken the world of Marketing since James was until now, Coca’s strong face for 17 years. He signed with them just before his first season at the NBA with the Cleveland Cavaliers.
LeBron has had its own soda taste, its own bottle of Powered, de Sprite and was part of one of the most successful marketing campaigns in history alongside Yao Ming, Prior to the Olympic Games Beijing in 2008.
Why is Lebron switching to Pepsi?
It must be remembered that 5 seasons ago, Pepsico became the NBA’s ‘official’ drink, With a 10-year deal and several hundred million dollars, so it doesn’t sound out of place that the league’s top star is also the one promoting the brand.
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