Netflix announces that Selena: The series will have its second and final season, which will premiere in May, after the great success it had on the platform to be in the Top 10 for several weeks.
when Selena Quintanilla burst onto the Texan music scene in the 1980s, his dream was to make music that celebrated both his Latin roots and the education his family gave him, always between Mexican and American. She finally united these two worlds, leaving a timeless legacy that still resonates in generations of fans around the world.
We had the same hopes when in December we released Selena: The Series in Netflix. We wanted to pay tribute to the young woman with big dreams and an even bigger voice, and honor her incredible rise, from performing at local concerts with the family, to performing on some of the most important stages in the world.
We hope to continue this adventure, with the long-awaited finale of this two-part series that will be released worldwide on May 14.
Before the premiere of the second part, we are thrilled to announce that 25 million households worldwide sang “Like the Flower” with the first part of the series during the first four weeks after its premiere in December. The series ranked in the Top 10 in 23 countries – including the United States, Mexico, Argentina, Colombia and Peru – and spent 26 consecutive days in the Top 10 in Mexico. Half of the fans were from the United States, where he remained all his first week at No. 1 in the Top 10.
Selena’s success, also on Spotify
And the excitement spread far beyond Netflix. On Spotify, playbacks of his music skyrocketed 260% during the release of Selena: The Series. Selena’s listeners also increased by one 90% during the same period, reaching 5 million monthly listeners.
The day before the series’ premiere, fans also broke the record for most videos of people doing lip sync of the same song (“Like the Flower,” by Selena and the Tell Us) uploaded to Tik Tok in an hour as part of the challenge #TodosComoLaFlor.
At Google, global search interest in Selena increased 1,600% around the launch of the series. In 2020, Selena was the third most searched woman on Google in Latin or Spanish music worldwide.
But the best is yet to come.
In addition to Selena receiving the Grammy Lifetime Achievement Award this year, we are excited to continue her experience in the world of Texan music across the screen. As she learns to handle her fame, fans will be able to see how Selena balances family, love and a thriving career. The second part of Selena: The series it narrates the years of hard work and sacrifice that the Quintanilla family lived while Selena became the most successful Latin artist of all time.