Will reggaeton be dethroned by Mexican regional music?

Miami. The rise of Mexican regional music, the growing interest of English artists in making songs in Spanish and the fall of reggaeton as a genre without competition are three of the trends predicted for this 2021 Spotify experts.

“The pandemic has accelerated the process that was already seen towards an opening for other genres of music in Spanish beyond the urban, which is fantastic for the public and artists”, He stated in an exclusive interview Antonio Vásquez, Head of publishing for the U.S. Hispanic market for the streaming platform.

“Editorially, we’re seeing a hunger for playlists that break the mold of musical genres. By contrast, there will be more organic fusions and artists will feel more and more comfortable jumping between styles.“He projected.

As an example, Vásquez mentioned the “incredible diversification that is being experienced in Mexican regional music.”

“We’re not just talking about new styles like the run-downs, but about regional themes with urban touches, regional songs made in countries other than Mexico and many other aspects.”, It abounded.

Something similar, though less explosive, is predicted in the pop ballad, “which is coming back stronger,” and in the tropical rhythms.

“No one could have imagined that Camilo and L’Alfa were going to succeed with a bachata like ‘BABY’, for example”, Indicated the expert.

But the biggest surprise has been the great interest of Latin artists working on Anglo music to “embrace and discover their roots,” as has been the case with Selena Gomez, Kali Uchis i Omar Apollo, Who after standing out as an exponent of pop rock surprised with a state late last year.

“They reflect authentic features of Latin culture, such as biculturalism and gender fluidity”, Has indicated Vásquez.

This is not to say that reggaeton has gone out of style. “On the contrary, when the pandemic started we thought the demand was going to go down, but it was the other way around. Rather, the wiretaps went up at all hours, even early in the morning.”, Revealed.

However, he claims that space has been opened up for all kinds of music, as the Latin audience enjoys discovering new artists “and gives the platform the opportunity to offer them new songs.”

On the other hand, Vasquez stressed that the absence of tours has allowed artists to explore their interests and sounds a little more, which has given them more freedom for experiments.

Specifically, Spotify hopes to see in 2021 more exploration of R&B, pop ballads, indie sounds and “some cultural collaboration that will change the look of a Latin hit in 2021.”