“Advertising failure of the decade”! A Super Bowl ad from the car insurer joking about a male employee “doing it outside” is aimed at mocking workplace harassment
- The Cure Auto Insurance announcement aired just before halfway through the Super Bowl
- The ad featured the intensive use of a double understanding that hinted harassment
- The ad was heavily mocked on social media for being inappropriate
- This is not the first time Cure Insurance has caused controversy during the SB
A Super Bowl ad from a regional vehicle insurance company was outrageous after it appeared to mock the workplace harassment.
Cure Auto Insurance’s announcement, which aired just before half-time, peak viewership, was quickly dubbed “advertising failure of the decade” and “worst Super Bowl announcement” on social media.
Some even said he should never have aired it, tweeting that someone “should have vetoed” the clip.
The stage of the ad is an office, where a woman sitting behind her desk is approached by an employee and an employee.
The Cure Auto Insurance Super Bowl commercial is screaming a lot on social media
The ad featured people talking about an “opinion” in a way that hinted at harassment at work
![He ended up with the supervisor at the scene saying he would have taken it [an] opinion 'if he is drunk](https://i0.wp.com/i.dailymail.co.uk/1s/2021/02/08/14/39025644-9236629-image-a-4_1612793856949.jpg?resize=560%2C274&ssl=1)
He ended up with the supervisor at the scene saying he would have taken it [an] opinion ‘if he is drunk
‘Ms. Davis, Tommy just took me to his office and let me know his opinion, ”the worker said.
“I didn’t just do it,” Tommy said. She was dedicated to it. Besides, I have a pretty big opinion. ”
“Oh, please, it’s not that big,” the employed woman replied, with double meaning emphasized everywhere.
“She only gave me a second,” Tommy said.
“Tommy, not everyone in this office wants your opinion,” the supervisor replied.
“Okay, okay, and you last week at happy hour when you asked me for my opinion?” Tommy asked.
He had a jug of daisies. I would have taken Doug’s opinion, ”the supervisor said.
Not surprisingly, the ad – which appeared to be harassing job harassment – did not garner favorable reviews on Twitter.
Ian Schafer wrote that “it should never be approved” to be issued.
Some made specific mention of the fact that the ad seemed to make fun of workplace harassment.
“Teasing sexual harassment in the workplace isn’t a good thing,” tweeted Jenn Sullivan. “Just my opinion … I wasn’t impressed with Cure Auto Insurance.”
Another user claimed it was “the worst ad in the times we’re going through” and one said it was the “advertising failure of the decade.”
James Dwyer had possibly the most scathing response, saying that “it was actually written by Louis CK,” who was accused of sexual misconduct and harassment of women.
According to Fast Company, a 30-second ad in this year’s Super Bowl cost about $ 5.5 million.
This isn’t the first time the company has faced controversy with its Super Bowl ads, which seem to be looking for a shock factor every year.
In 2015, Cure Auto Insurance aired a couple of ads mocking the Deflategate scandal that was shaking the NFL at the time.
The ads featured a blue ball that spoke and bounced and featured the hashtags #DontTouchYourBalls and #LeaveYourBallsAlone.
In 2016, the company’s ad featured a man distracted by a nurse while his father was dying, another ad that seems to at least hint at harassment.
A 2018 ad aimed directly at the New England Patriots for not following the rules, ending with an emphatic “Go Birds” in hopes of a Philadelphia Eagles title.
Cure Auto Insurance generates a lot of controversy for a regional company: it only serves drivers in Pennsylvania and New Jersey.
It’s woketopia! Don Jr. directs charges against “soft” Super Bowl ads – as Springsteen calls for “unity” on behalf of Jeep and Lenny Kravitz claims “we’re all billionaires” by Stella Artois
Donald Trump Jr. he expressed displeasure at the perceived nature of this year’s Super Bowl announcements, complaining after a single announcement that they were a “woketopia”.
‘A commercial [sic] and it’s already woketopia, ”he tweeted, along with an eye-roll emoji and the game’s label.
It’s unclear which of the dozens of ads referred to Don Jr., but Sunday’s event featured a slew of celebrity-filled commercials, focusing on issues of national unity, social awareness and the pandemic of coronavirus.
Hundreds of other disgruntled spectators seemed to agree with Don Jr., blowing up what they perceived as highly politicized or “meek and too awake ads” that said they shouldn’t take place in the sport.
‘I would love to see a sporting event without politics or surveillance involved! Sports used to be a way out of this! Now, not so much, ”tweeted Robert Woods.
Donald Trump Jr. he expressed displeasure at the perceived nature of this year’s Super Bowl announcements, complaining after a single announcement that they were a “woketopia”.
Rock legend Bruce Springsteen, who has shunned advertising throughout his decade-long career, debuted in a call to Jeep drive that was filmed in the U.S. geographic center.
Stella Artois posted an ad with Lenny Kravitz, in which the Fly Away singer declared, amid widespread economic hardship, that “we are all billionaires” because the average human heart beats 2.5 billion times in life
no other user seemed to agree with Woods, writing, “Amazing how in the era of extreme political correctness and virtue signaling, SuperBowl ads are the worst I’ve ever seen.”
“I remember once the United States came together and laughed at their efforts at Bud Bowl commercials while the Broncos or Bills busted wood,” a third wrote. “You know that before The Woke Mafia took control and injected a false racism. Go back to the 80s-90s and let me live there permanently.”
Some social media users claimed to have refrained from watching the Super Bowl altogether, believing the event would be full of “political pandering”.
“I take from the tweets in my timeline that the #SuperBowl break had the predictable political pandering we all expected. I’m glad I didn’t even bother,” Juno Maxwell wrote.
“The Super Bowl announcements were the best of the 1998-2008 period. Now it’s too soft and a little too awake. That’s what it is,” added user Just Frank.
Other users soon offered to Don Jr. advice that maybe I should turn off the TV if the ads were too “triggered.”