Breakfast brand Aunt Jemima will be renamed the Pearl Milling Company, it was announced on Tuesday, after last year the 130-year-old maple syrup pet was examined for its links to slavery.
Quaker Oats, a division of PepsiCo that owns the brand, unveiled the new name and logo, which it said would hit store shelves in June.
“Even though the name of the box has changed, the great-tasting products (the ‘pearl’ inside the well-known red box) remain the same, with the mission of creating happy breakfast moments for everyone,” he said. tell the company on your website.
Last June, Quaker Oats announced the future retirement of Aunt Jemima, saying the character’s origins “are based on a racial stereotype.”
The logo was originally inspired by the 19th century minstrel character “Mommy”, a black woman who was content to serve her white masters.
A former slave, Nancy Green, became the first face of pancake products in 1890.
The move to remove the brand came after the company faced a fierce backlash following nationwide protests by Black Lives Matter over the police killings of George Floyd and several other black Americans.
With publishing cables