Apple and Facebook have been in a very public dispute over the past few months, while Apple marks its pro-privacy stance. The two companies have been tense for a long time, but more recently, Facebook is taking pictures about an upcoming feature for iOS and iPadOS that will require apps and data companies like Facebook to ask users for permission before tracking other sites and websites.
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While, for the most part, the word war between tech titans has remained professional, Mark Zuckerberg and Tim Cook have also shared a barrage of attacks on each other. During an interview in 2018, in the midst of Facebook’s famous Cambridge Analytica scandal, Cook was asked how Apple would run if it faced a similar crisis. Cook responded by ruling out the hypothetical situation, saying Apple would not be in the situation Facebook was in, thanks to its different position on privacy and user data. Zuckerberg stepped back and said Cook’s comments on television were “extremely clear” and “not at all aligned with the truth.”
Zuckerberg, outraged by Cook’s comments and public influence over Facebook’s reputation, told internal aides and team members that Facebook must “cause pain” to Apple, according to sources who spoke on condition of anonymity. The Wall Street Journal. Last month, during the company’s earnings, Zuckerberg called Apple a growing threat to Facebook and accused the Cupertino tech giant of using its platforms to interfere with how Facebook operates its own apps. .
The day after the public comments, Cook responded indirectly in a speech during the conference on Computing, Privacy and Data Protection, where he condemned Facebook and hinted that its business model of maximizing engagement leads to division and violence. During the same speech, Cook censured the potential role of Facebook in the January 6 Capitol revolt, blaming the social media company’s algorithms for spreading conspiracy theories.
In December, Facebook posted full-page ads that attacked the next ATT or Apple app tracking transparency requirement that will force apps to ask the user for permission before tracking them through apps. and the Internet. Facebook attacks Apple from the standpoint that ATT will hurt small businesses that rely on personalized ads resulting from effective tracking. In response, Cook spoke directly to Twitter, stating that Apple simply wants to give users a choice about whether they want to follow up or not.
Despite the beatings and personal attacks, in a statement issued to The Wall Street Journal, Facebook spokeswoman Dani Lever dismissed the idea that the tension between the two is personal, suggesting instead that it was “the future of free internet.” Facebook claims that choosing between tracking users for personalized ads and protecting their privacy is a “fake exchange,” saying it believes it can provide them both. The spokeswoman reiterated Facebook’s previous statements stating that Apple’s privacy features are not intended to preserve users’ privacy, but are to increase profits and that Facebook will join others in highlighting the “behavior self-preferred anticompetitive “.
Apple declined to comment on the report.
According to reports, Facebook plans to take its disapproval with Apple to court, as it was allegedly preparing to file an antitrust lawsuit against the Cupertino-based technology company for its “unfair” approach to privacy with ATT and iMessage. As part of its lawsuit, Facebook is considering partnering with other companies like Epic Games, which is already embroiled in a massive legal battle with Apple to push its antitrust case. However, Facebook may dismiss its plans to advance any form of legal action against Apple.
Utah Sen. Mike Lee, who leads the Republican effort on the Senate antitrust subcommittee, said The Wall Street Journal that the dispute between Apple and Facebook lies in the “nexus of privacy and antitrust” and that it does not want to “impose a regulation that ends up protecting the headlines and consolidating the monopolies.”
Apple has pledged to launch ATT with iOS and iPadOS 14.5 in “early spring” and Facebook appears to have admitted defeat in its failed attempt to stop the new requirement. Apps are free to customize the request that users will receive by requesting their permission to track it through other apps and the web, and screenshots of the Facebook request for in their iOS app involve users who opt for tracking to receive “better ad experience.”
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