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The Colombian artist’s single is a mix of reggaeton, hip-hop and country, while the video is set in the desert.
Karol G has made an impact on Hispanic popular culture. The Latin Grammy winner invites her fans to celebrate with the release of her new single “Location”, in collaboration with two of the most important exponents of Latin music, MANUEL AA and J Balvin. The single is now available on all digital platforms.
“The most important thing for me is to give my fans a unique and different experience with each single, both musically and visually.” Location “is a very special song because I was able to collaborate with artists who I admire so much (after several songs alone), we combine reggaeton / hip-hop / country sounds and we also made a super video full of energy and vibes back !!! “, says Karol G. (We recommend: Luis Vázquez announces the release of his album “Beginnings”).
Incorporating bilingual lines between English and Spanish, Karol G celebrates. “Location” was produced by Ovy On The Drums, which proposes innovative sounds fusing reggaeton rhythms with hip-hop and melodies influenced by the country genre. The video was directed by Colin Tilley, who manages to recreate a party in a desertFull of energy and a roundabout atmosphere.
“Location” is Karol G’s first collaboration, following the release of his global hits “Oh my God!” and “Bichota”, Songs that conquered the limit of the lists worldwide.
Recently, “Bichota” was crowned number 1 on YouTube’s “Top Global Songs and Videos” list, one on Billboard’s “Latin Airplay” list and number two on Spotify’s “Global Top 200” global list. The song garnered more than 1.6 billion combined views on digital platforms and more than 540 million views on its music video less than 6 months after its release. In addition, it has received 8x Platinum certification from the RIAA. (You may be interested: Taylor Swift re-records her music and premieres “Love Story (Taylor’s Version)”).
Karol G is currently one of the most important female artists in the world. Accompanied by more than 80 million followers on their social networks, Karol G has conquered the world with his music, surpassing more than 21.5 billion views on digital platforms.
Similarly, the singer is in the Top 50 most listened to artists in the world according to the Spotify platform, with more than 33.7 million monthly listeners, also positioning itself among the most influential female artists around all the greats .