Rihanna is an artist who despite being young has already reached the title of popular cone, whether for his political positions, his career in music or film, or for any of his many business initiatives, she is always in the eye of the storm. Today, at the age of 32, she is more focused on her business profile, while her millions of fans are waiting for her ninth studio album.
In his Instagram profile above his other social networks he usually promotes the products of his different brands, Fenty (clothing), Fenty Beauty (beauty products), Fenty Skin (skin care products) and Savage x Fenty (lingerie). Unfortunately, a few days ago it was announced the closure of its clothing brand Fenty largely due to the global economic crisis that is being experienced, resulting from the pandemic that plagues the world.
The fashion firm that was created in May 2019 created great anticipation worldwide for the artist’s exclusive designs; now the capitalist partner of the project, the French conglomerate LVMH, has announced the disappearance of the brand with the following statement: Rihanna and LVMH have taken the joint decision to pause the activity of their daily fashion line, based in Europe, waiting for better conditions.
For the first time, one of Riri’s ventures has suffered an abrupt closure, with his latest collection launched on November 20 last year. Fenty managed to become a large online store and even had outlets and distribution in major fashion galleys in Europe. The positive is that at the moment the rest of the lines bearing the singer’s signature are seemingly loosely held in danger.
In fact the lingerie line of Rihanna Savage x Fenty, has received a huge investment of 95 million euros from an investment fund also linked to LVMH. Just a few hours ago Rihanna has put modeling an article from the new lingerie collection that surprised all her fans. The daring snapshot was accompanied by the following caption: when @popcaanmusic said em Nuh wan ja wear no lingerie tonight fa em girl @savagexfenty (“When @popcaanmusic said” I don’t want you to wear any lingerie tonight for my girl ” )