Chuck E. Cheese arrives in El Salvador with an investment of $ 2 million

Announcement of the arrival of Chuck E. Cheese in El Salvador. His first restaurant will be in the Multiplaza shopping center.

Economy

Lto American pizzeria chain Chuck E. Cheese announced yesterday his foray into El Salvador with an investment of more than $ 2 million.

Chuck E. Cheese is a franchise created in the 1970s in the United States that is characterized by including, in addition to a fast food menu, video game machines, parties and children’s birthdays. The chain’s foray into El Salvador is in charge of the franchised group Entertainment and Amusement, which already manages three branches in the Central American region.

Efraín Gutiérrez, director of the Chuck E. Cheese Honduras-El Salvador brand, announced that the first branch – the group’s fourth in Central America – in the Salvadoran market will be located in the Multiplaza shopping center in Antic Cuscatlán.

The arrival of Chuck E. Cheese was scheduled for May 2020, but was delayed due to the confinement implemented to contain the advance of the covid-19. The chain plans to open its first store in El Salvador between March and April in an establishment of 1,480 square meters.

“We are pleased to open the doors of one of Grupo Roure’s shopping malls to welcome a brand like Chuck E. Cheese, an ally with whom we share the same passion for offering our customers the best experiences,” said Susana de Castro, Marketing Manager of Grupo Roure.

What will it offer?

Chuck E. Cheese will offer pizzas, salads, sandwiches, fins, nuggets and chips. The chain claims that the “favorite pizza” is pepperoni as it is “the best-selling in all establishments” operating in 17 countries in the Middle East, North Africa, the United States and Latin America.

Gutierrez added that the brand “always respects the quality” of the products it serves in all the countries where it operates and that, although ingredients may vary in some markets, the “secret touch of Chuck E. Cheese” remains.

“In this world full of competition, I never want to buy. It’s just Chuck E. Cheese is a different place. It’s not just pizza, not just food, the most important thing is the fun that will be given to minors.” , the brand’s spokesman responded by asking him how the brand will compete with other local pizzerias that have gained ground in recent years.

In addition to the food area, the chain will include a play system, a rechargeable “Play Pass” card for users to earn points, as well as an interactive track for children to play and dance.

The brand director assured that they will open more branches as they gain acceptance from the Salvadoran market, and estimated that the first agency will generate about 30 jobs.

Three facts you need to know

1. FOUNDATION: Chuck E. Cheese was founded in 1977, 44 years ago, in the United States. It is a chain of pizzerias that includes playgrounds for children.
2. OPERATION: The pizzeria chain operates in 17 countries in the Middle East, North Africa, the United States and Latin America and the Caribbean.
3. HOME: In El Salvador, it will open its first agency in the Multiplaza shopping center with an initial investment of $ 2 million.