‘Nowadays’ had its premiere week, which promised to be an innovative, original show with more information and current events. ‘Wake up America’ redoubled its strategy and based its strength on stories, also original, but with entertainment as a basis … Who stayed with the audience? Which of the two knew how to give them what they like?
‘Wake Up America’ was the winner in this debut of the Telemundo morning show, And not only will this fact catch your eye like we did, Univision’s morning show rated more than themselves in its previous week, and ‘Today’ fewer numbers than ‘A New Day’, which it was canceled to give way to them.
How do we know? All of this is based on the numbers of Nielsen, The official rating meter in which both television channels and advertisers are guided in choosing where to promote their products.
Who determines the rating? You, the audience that every morning chooses what to watch, who to turn on their TV and who to stay with … Below we detail, with evidence, what we are telling you.
On Monday, February 15th, Day of the long-awaited debut of ‘Today’, the Telemundo show made 332,000 to the general public, while ‘Desperta América’ surpassed them with 574,000.
In the ages ranging from 18 to 49 years old, ‘Avui Dia’ made 99 thousand, while ‘Desperta América’ reached 174 thousand homes, almost double.
If we go to the next day, on Tuesday, February 16th, The results are even more unfavorable for Telemundo’s morning show, and much more beneficial for Univision’s.
We repeat, according to Nielsen, the official rating gauge, last Tuesday, in the general public, ‘Avui Dia’ dropped to 275 thousand (5% less), while ‘Desperta América’ rose to 590 thousand (12% more).
What happened to the ages 18 to 49? the Univision’s morning show rose to 192 thousand (35% more) and Telemundo’s fell to 88 thousand (1% less than the day before).
That is, on average in the first two days of ‘Today’, your competitor, ‘Awake America’ surpassed them by 91% in the general public and 97% in the ages ranging from 18 to 49 years.
But the most striking thing would not be to check that, for now, ‘Avui Dia’ would not have reached the public’s taste, but even, ‘Un Nou Dia’, the show that was canceled to give step to this one, and that came from a great crisis of loss of public, had more rating than the new program. Here we show you.
As we tell you, the day of the long-awaited debut, ‘Today’ made 332,000 to the general public, One week before, on Monday, February 8, ‘A New Day’ surpassed them with 347,000.
In the ages between 18 to 49 years, If first Monday, ‘Today’ made 99 thousand, as did ‘A New Day’That is, innovation could not surpass what it was because it no longer worked to the liking of the public.
What happened to ‘Awake America’ this week where they put their war strategy, if we compare it to their previous week?… In the case of Univision’s morning show, with that extra effort not to let the audience go to ‘Today’, he managed to outdo himself. Here we show you.
As we tell you, on Monday 15 ‘Awake America’ made 574,000 to the general public, and a week earlier it reached 521,000That is, they earned themselves 8 days later.
What happened to the audience ranging in age from 18 to 49? Is on Monday they made 174,000, while on Monday 8 they made 134,000. Once again they outdid themselves.
What is the conclusion based on the numbers of Nilsen, the official rating gauge? … That for now ‘Today’ could not have conquered the public, while ‘Awake America’ seemed to continue to better understand what our Hispanics are looking for in the morning and even, when they redouble their efforts, they win over them themselves.
Now all that remains is to wait, if the Telemundo morning show, manages to get its space, listen to what the public is asking of them, put it into action, and conquer it, or if it will continue ‘Awake America’ leading the audience. Time and you, the ones watching TV, will decide.