Paramount will release its big releases through its new streaming platform

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Historic Paramount Studios will release their major productions, such as “Mission: Impossible 7,” “Top Gun: Maverick” and “A Quiet Place 2,” directly by “streaming” 45 days after its theatrical release.

The titles will arrive on the new Paramount + platform, a production container similar to Netflix and Disney + that opens on March 4 in the United States, Canada and Latin America, to later make its leap to the European continent.

Viacom CBS, owner of the brand, announced the strategy during an investor day designed to promote the new service, which will have two plans, one $ 4.99 a month and another $ 9.99.

In this way, Paramount will mimic the strategy of other classic Hollywood studios.

During the pandemic Disney has directly released films such as “Soul” (Pixar) and “Mulan” (at an extra cost) while Warner Bros. made a more aggressive bet by releasing their tapes directly for “streaming” the same day they hit theaters.

“Audiences are changing in their habits and we want to make sure these films are available when they’re still fresh after a full screening in theaters,” Paramount Pictures director Jim Gianopulos told Variety magazine.

A new streaming platform

With this maneuver, the studio aims to boost subscriptions to a new “streaming” service that comes months, if not years, later than that of its immediate competitors, with HBO Max and Peacock (from NBCUniversal) being the most recent.

In recent months, Paramount had remained afloat after selling films such as “The Trial of the Chicago 7”, “Coming 2 America” ​​and “Without Remorse” to Netflix and Amazon. However he kept postponing the release dates of titles like “Mission Impossible 7” pending the reopening of cinemas.

Although for now it will give 45 days priority to theatrical release, other tapes will be released exclusively on Paramount +. This is the case with the sequel to “Paranormal Activity”, “Pet Sematary” and “The In Between”.

The more than 2,500 films that will make up a catalog, full of classics such as “Pulp Fiction”, will be joined by new versions of the “The Rugrats” and “Fraiser” series.

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