Apple dominated the smartphone market in Japan in 2020

According to research firm IDC (via GizChina), Apple dominated the smartphone market in Japan during the fourth quarter of 2020, with the iPhone brand accounting for more than half of all phone sales in the country.

According to the report, the mobile market reached 11,432 million shipments in the fourth quarter of 2020 and 52.6% of all smartphone sales in Japan were iPhones, which contributed substantially to year-on-year growth. 10.6% for the country’s mobile market as a whole.

Apple’s shipments totaled 6.015 billion units in Japan, an increase of 13.8% year-on-year, mainly thanks to the company’s launch of its 5G-compatible iPhone 12 series.

In second place, behind Apple, was Sharp, with 1,414 million units shipped and a market share of 12.4%, while the local brand Kyocera was third with a market share of 7.0 % and 801,000 units sent.

Samsung ranked fourth with 6.8% of the market, with 781,000 units, followed by Sony, traditionally a favorite Japanese brand, which was in fifth place with 732,000 shipments and a 6.4% share, with the rest of smaller brand shipments. .

If we look at 2020 in general, Apple sold the largest number of smartphones in Japan with a market share of 46.5%, and sent 15,637 million units which meant a year-on-year growth of 8.3 %. Meanwhile, Sharp, Fujitsu, Samsung and Kyocera had 13.3%, 8.3%, 8.1% and 7.5% market share, respectively, with smaller domestic brands representing the rest.

Despite a delay in launching the iPhone 12 series in Japan due to the global health crisis, Apple continued to be the undisputed champion mobile brand in the country, where iOS regularly accounts for more than 60 percent of the system market. operating, compared to 50 percent of the U.S. market. Japan also comes out regularly in terms of countries where “iPhone” models are less expensive.