Los Angeles, United States.
A series of videos in which an imposter pretends to be Tom Cruise with the help of the hyperrealistic technique “deepfake” sum more than 11 million views on TikTok, Where countless users recognize that they are unable to distinguish whether the content is fake.
the viral profile has brought back the concern for this mechanism, which allows for the falsification of identities in an ultra-detailed way, thanks to artificial intelligence, and which is increasingly used in advertising campaigns, but also in propaganda and misinformation strategies.
the videos of the fake Tom Cruise they started posting last week with a post in which their double practiced golf.
“If they like what they’re seeing, wait for what comes next,” the fake said Cruise ship before replicating his familiar laughter, with the same tone of voice.
In the second video, el imitator falls before telling a surreal anecdote with Mikhail Gorbachev, while in the third he does a magic trick in a short shot that demonstrates the detail of the retort.
“I’m going to teach them a little bit of magic, it’s all real,” he jokes imposter.
Tom Cruise, The real, has not participated in any of the publications, which have not yet been withdrawn or marked by Tik Tok.
The social network explains in its regulations that it eliminates fake content when its goal is to deceive users, but as in this case the profile they have uploaded has as a username deeptomcruise, Sees no need to do so, although as the comments show, many users have not noticed this detail and have believed what they saw.
“Deepfake,” a form of impersonation that will grow rapidly
the “deepfake” or ultra-fake, Which are hyperrealistic video montages, They are becoming something “almost common,” because it’s starting to get easy to create them; a practice that has funny aspects, but also dangerous for its ability to impersonate identities.
They are created by falsifying a person’s face and voice video and audio files using artificial intelligence, with a quality that makes it difficult to differentiate fictional reality.
With this technique it is possible to see and hear former US President Barack Obama (2009-2017) say that his successor, Donald Trump, (2017-2021) is a “complete idiot”; listen to a fake speech by Russian President Vladimir Putin, or see dead stars in new ads, such as the case of Spanish Lola Flores.