While ‘Wake America’ continues to rise in rating, ‘Today’ continues to fall… It’s been two weeks since the debut of the new morning show Telemundo and despite the effort and small changes they are making in the process, the audience still doesn’t seem to fall in love.
According to the numbers it reflects Nielsen, the official rating gauge, in its second week, ‘Today’ lowered its audience even more than in the first week, while ‘Awake America’ rose.
If we detail a bit in the numbers given to you by the audience that decides to see them or not, we found that after a great descent of the morning of Telemundo in its numbers in Wednesday 25 of February, had a big rating hike the next day, Randomly (or not) coincides with the premiere of ‘La Sort d’Ada’, The mini soap opera that was made with Adamari López.
And after that climb, it went down again on Friday … What happened ?, coincidence ?, more audience on Thursdays ?, Or is the weight of the mornings still in Adamari for the public?… Then we shared you day by day, so you can draw your own conclusions.
MONDAY, FEBRUARY 22:
To the general public, ‘Awake America’ made 669,000 (last Monday it made 574,000), While ‘Today’ did not reach even half that of its rival, 271 thousand (last Monday made 333,000).
If we go to the audience that understands the ages of 18 to 49 years old, ‘Desperta América’ reached 219 thousand (last week 174,000) and ‘Avui Dia’ made 74 thousand (the previous week 99 thousand).
TUESDAY FEBRUARY 23:
To the general public, ‘Wake Up America’ surpassed its day Monday reaching 700,000 (Last Tuesday he made 590,000). ‘Today’ continued to go down 260 thousand (Last Tuesday he made 275 thousand).
If we go to the audience that understands the ages of 18 to 49 years old, ‘Awake America’ dropped from its previous day to 206 thousand (Last week 191,000), i ‘Today’ went down even further, 61 thousand (The previous week 88,000).
WEDNESDAY, FEBRUARY 24:
To the general public, ‘Awake America’ dropped from 672 thousand the day before and ‘Today’ rose from 296,000 the day before.
If we go to the public that includes the ages of 18 to 49 years, ‘Awake America’ dropped from its previous day to 203 thousand and ‘Today’ also dropped to an almost alarming number for a national show with the talent and production it has, they reached 53 thousand.
THURSDAY, FEBRUARY 25:
As we tell you, on Thursday ‘Avui Dia’ had a striking rise that does not match the numbers they had achieved so farThat is, since they started. Coincidentally it coincides with the premiere of ‘La Sort d’Ada’.
but also ‘Awake America’ had a positive difference in its rating, Remember that day they presented to the talents of the show that will represent them in ‘Mira Quién Baila All Stars’ in his 2021 season.
How were the numbers? Like this …
To the general public, ‘Awake America’ rose to 716 thousand and ‘Today’ also climbed in its audience reaching 342,000.
If we go to the audience that understands the ages of 18 to 49 years old, ‘Awake America’ rose to 269,000, and ‘Today’ almost doubled its previous day with 94 thousand.
FRIDAY, FEBRUARY 26:
‘Wake Up America’ made its lowest number of the week to the general public, with 558,000 i ‘Today’ went down to 287 mine againl.
To the public that understands the ages of 18 to 49 years old, ‘Desperta América’ dropped from its previous day to 190 thousand and ‘Avui Dia’ lost this audience that had captured the previous day making 76 thousand.
In conclusion, based on Nielsen’s rating numbers, in the second week of ‘Today’, ‘Awake America’ outperformed the general public by 128% and those aged 19 to 48 by 1,204%.
WHAT HAPPENS TO TV MORNINGS?
In the morning stories, really Telemundo has never been able to dethrone Univision, on very few occasions they managed to beat him in certain markets or be close. However, the difference between these two weeks has been greater than usual.
‘Wake up America’, Led by Karla Martínez, Alan Tacher, Francisca Lachapel, Raúl González, Carlos Calderón, Chef yisus and Satcha Preto, knowing of the premiere, he redoubled his strategy and featured more stories, more exclusives, and more entertainment. Guests of which the public seeks, and to possibly managed scandals, and other unexpected ones like Alan Tacher’s fight with Giovanni Medina.
What changed on Telemundo morning? Part of the presenters, Arantxa Loizaga and Nacho Lozano joined, who were expected to be with the team in the new studio, But so far we see him leaving Mexico.
Both, along with Nicole Suarez fill the morning with news. The first two hours, they are almost entirely dedicated to the present, next to the kitchen with chef Alfredo Oropeza, i then the entertainment with Adamari López and Chiquibaby is incorporated.
Although we certainly can’t say why you still don’t like ‘Today’ as expected or how the rating should reflect, in social media claims they don’t know the presenters, which is boring, which has too much news and even the topic that Lozano editorializes about U.S. issues while in Mexico.
Anyway, it’s only been two weeks, and you still have chances to be able to conquer and fall in love with the audience if they listen to what they want and try to give.