In a new ad on its YouTube channel, Apple promotes the durability and water resistance of the iPhone 12 and the performance of the “Ceramic Shield” screen.
The ad, called “Cook,” shows a chef putting a “iPhone 12” through his steps, sprinkling it with liquids and flour, and dropping it on the screen several times. The announcement aims to highlight the “Ceramic Shield” screen of the iphone iPhone 12, a new type of glass made by “introducing nanoceramic crystals into the glass”.
Apple claims that this new glass on the front and back of the models iphone 12 gives a four times better drop performance and calls it the strongest glass of any smartphone. The iPhone 12 models are IP68 certified, which allows them to withstand immersion in up to 6 meters of water for up to 30 minutes.