This week has seven states the swing of the first and second families is just the beginning: the White House is planning a multi-week campaign (in red and blue states) to sell the COVID stimulus.
Why it’s important: President Biden’s top advisers see the $ 1.9 trillion relief bill, which Biden signed on Thursday, as the key to consolidating his political fortune. Strong bipartisan approval ratings of the bill offer Democrats a chance to assault Republicans in states that will determine elections in the foreseeable future.
What we are hearing … The Biden team has been divided every day on issues that emphasize the different benefits of the bill, according to an administration official familiar with the plans:
- Today, Biden will launch what marks the “Help is Here” campaign with a speech at the White House. Vice President Harris and Second Knight Doug Emhoff will be the headlines at a launch event in Nevada. Dr. Jill Biden, a professor, will travel to New Jersey to emphasize the impact of the bill on schools and students.
- Tuesday the theme will be “help for small businesses”. The president will fly to Pennsylvania and the vice president and second gentleman will visit Colorado.
- Wednesday – “Help for Schools”: will feature the first lady of New Hampshire and the second gentleman of New Mexico.
- Thursday – “Help yourself stay at home”: The bill’s measures to cover rent, protect people from eviction and help the homeless will be highlighted.
- Friday – “Help immediately with direct checks” – will have Biden and Harris in Georgia.
Biden, who has not yet held a press conference as president, has granted an individual interview to ABC’s George Stephanopoulos, which will air Wednesday in Good Morning America.
- Other government officials, including cabinet secretaries, will conduct regional and national interviews and events this week to further expand the campaign, the official said.
- Biden will play Gene Sperling, director of the National Economic Council headed by Presidents Obama and Clinton, to oversee the implementation of the gargantuan relief package, the Washington Post first reported and has been confirmed by Hans Nichols of Axios.