The new collection, called the adidas x Peloton SS21, was designed with the help of some of Peloton’s best cycling instructors, such as Robin Arzón, Ally Love and Cody Rigsby.
Source: platoon
Peloton and Adidas announced Thursday that they will work together to create a new line of sportswear and lifestyle equipment, with inclusive sizes and unisex styles.
The collection was designed with the help of some of Peloton’s best cycling instructors, such as Robin Arzon, Ally Love and Cody Rigsby.
Merchandise, which includes shorts, hooded sweatshirts, T-shirts, turtlenecks, sports bras and jogger pants, sells for $ 30 to $ 85. Clothing sizes go up to 2 times and unisex options are available. From March 25, they will be sold on the websites of both companies and in certain retail stores Adidas and Peloton. Companies say it is the beginning of an ongoing collaboration, with more to come.
“During a time when we can’t be together physically, we have an incredible opportunity to help grow connected communities and continue to support people as they build their new journeys physically at home,” said Aimee Arana, CEO Adidas Global Training, in a statement.
Starting March 25, the new line will go on sale on the Adidas website, the Peloton website, and in some Adidas and Peloton retail stores.
Source: platoon
Adidas is the latest clothing company to join the Peloton brand partner list. In addition to making its own garments, Peloton sells clothing and accessories made by Lululemon and Nike, and more specialized players such as Beyond Yoga and Spiritual Gangster, on its website.
His clothing business is run by Jill Foley, the wife of Peloton founder and CEO John Foley. It’s never been a strong revenue engine, but it’s seen as a way to undertake new subscriptions to app-based subscription using referral codes that offer clothing discounts. In the past, Peloton has noted that clothing sales are often offset by these benchmark discounts and other annual reductions.
Peloton does not start its clothing sales. Instead, join their division of connected fitness products.
By working with partners like Adidas, Peloton arouses more interest in its brand and gives its subscribers access to exclusive content. Peloton said it will hold a series of on-demand classes starting Thursday at the Adidas launch, as well as a special live class on March 25th.
Other home fitness equipment manufacturers have taken a similar approach. The Fabletics free leisure brand, for example, has a partnership with the Hydrow rowing machine. He designs and produces all of Hydrow’s clothing and Hydrow coaches wear exclusively Fabletics during workouts. SoulCycle, the New York City-based fitness company owned by Equinox, is also partnering with Lululemon and Nike on limited SoulCycle brand equipment.
Shares of Peloton have risen more than 320% in the last twelve months, but have fallen by almost 30% to date, after a huge readiness for much of 2020. The company has a market capitalization of over 30,000. million dollars.