Krispy Kreme will make a free donation to vaccinated people in the United States

New York. Donuts, free coffee or discounts are the new offers that some companies are preparing for those who prove to have been vaccinated, with the intention of promoting immunization and adjusting their marketing campaigns to the reality of the pandemic.

Krispy Kreme cafes will begin offering free donuts to the United States from Monday to anyone who proves they have received the COVID vaccine, something they already did with health care staff or teachers.

The promotion is valid throughout the country and every day of the year, so a vaccinated person can enjoy a free daily donut if they so wish.

E-commerce start-up Drop has promised discounts worth $ 50 to those who share “selfies” with the vaccination card, in a trend of promotions for the vaccine that is starting to spread.

“We have an opportunity to reach a wider audience in a way that is certainly commercial, but that is also a good thing,” Dave Skena, head of marketing at Krispy, told the Wall Street Journal today. Cream.

In Drop’s view, it is the responsibility of companies to encourage them to join the pandemic vaccination campaign and help dispel doubts about immunization.

Companies like Lyft and Uber offer discounts to people who go to vaccination centers, while Starbucks provides services to the centers where injections are administered in Washington state, where it is headquartered.

While some states like New York guarantee workers paid four-hour leave to receive the vaccine, companies like Starbucks or Krispy Kreme have spread nationwide paying hours to their employees for the time required to access the vaccine.