Most of us, when we think of the late Apple co-founder Steve Jobs, probably look at the stereotype of him as an almost obsessed with details, the mania almost when it came to the seemingly smaller details provoked products that change the world. like the iPhone and helped Apple become the most valuable company in the world.
But former Jobs executive assistant Naz Beheshti paints a different picture of his old boss in his new book Pause. Breathe. Choose: Become the CEO of your well-being. Largely focused on his wellness coaching practice, he also waters the book with nuggets about Apple’s mercurial CEO who pushed Apple to generate a number of successful products such as the Mac, iPod, l iPhone and iPad, which was known to melt when employees did not live up to their standards, and who seems to have also taken advantage of quiet time, where they could take a mental break, uninterrupted by the demands of being CEO. So much so that on the rare occasions he turned off his iPhone, Apple employees seemed to have a good idea of where this was hiding: in the office of Jony Ive, Apple’s former chief designer , where he would be dreaming of the future and playing with models and prototypes that Jobs often called his “toys.”
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“I quickly discovered what Steve Playtime was like and how it was one of the keys to his success as a great innovator,” writes Beheshti. “Whenever someone was looking for Steve, or whenever he couldn’t be contacted by phone, there was only one place where he would be almost non-stop: in the office of Jony Ive, Apple’s former chief design officer.”
Along the same lines, Beheshti said CNBC that the myth of Jobs as a tyrannical task leader obsessed with work has been overwhelmed to some extent. She meditated daily, she notes, “maintained strong relationships” and engaged in regular physical activity, presumably the latter referring to the walks she often took, which often included long conversations with people.
But it is particularly interesting his inclination to take the time to stay with Ive and his team and even agrees with the constant connectivity that many of us feel in the coronavirus era, with the traditional lines between the work and home life more blurred than ever. It seems that even one of the richest and most successful business figures of all time recognized the need to take clean breaks from work, reload them, and recalibrate them.
“We would lose our minds trying to get in touch with him, trying to bring him to his meetings,” Beheshti writes in his book. “At some point, we should call Jony’s office and ask for help to drag Steve out of his playing time … His time with Jony gave him the space and opportunity to laugh, imagine , create and feel a renewed sense of freedom “.
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Andy is a reporter in Memphis who also contributes to outlets such as Fast Company and The Guardian. When he’s not writing about technology, he can be found crouching down with protection over his growing vinyl collection, in addition to taking care of his whovianism and indulging in various TV shows that you probably don’t like.