Honest Company actress and co-founder Jessica Alba poses for a photo while promoting The Honest Company.
Mat Howard | Getty Images
Honest Co., a consumer goods company founded by actress Jessica Alba, filed an initial public offering in the United States on Friday after a strong year driven by rising demand for baby products, lotions and disinfectants. driven by a pandemic.
The company, which plans to list its shares on the Nasdaq under the symbol “HNST,” said its revenue increased approximately 28% to $ 300 million for the year ended Dec. 31, with diapers and wipes that accounted for about two-thirds of their sales. .
The net loss for the period also fell to $ 14.5 million, from $ 31.1 million a year earlier, according to a document filed with the U.S. Securities and Exchange Commission (SEC). .
The company’s decision to list its shares comes as it plans to strengthen its online business, while strengthening its presence in third-party vendors and in international markets, including the lucrative Asian region.
Honest, based in Los Angeles, said he planned to use the benefits of the offer to fund direct marketing and consumer advertising, as well as launch new products and buy complementary businesses.
Morgan Stanley, Jefferies and JP Morgan are among the subscribers to the offer.
In January, Bloomberg News reported that Honest could seek a valuation of about $ 2 billion in a IPO.
Alba started Honest in 2011, promoting its baby products as a safer alternative to those using synthetic chemicals, but the company was forced to file a lawsuit in 2017 that allegedly fraudulently labeled dozens of household and personal care products such as plant-based naturals. or chemical free.