Red-faced river for upside-down vaccine campaign

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An advertising campaign encouraging Brazilians to get vaccinated against COVID-19 became the joke of online jokes when some noticed it showed a man wearing a mask upside down, prompting the government of Rio de Janeiro apologized Sunday.

Nicknamed “Rio hugs the vaccine,” the state government’s public service billboard shows a health worker in a white lab coat hugging himself, who appears to be smiling under an FFP2 mask the metal clip (intended to fit over his nose ). can be seen under the chin.

“The mask of this ad seems to be … upside down ???? This is serious,” tweeted Jandira Feghali, a congresswoman and a doctor who was one of the first to comment on the gaffe.

“I think the image of the inverted mask is perfect! So representative: everything is really back here in Rio de Janeiro,” another Twitter user joked.

“Rio de Janeiro never managed to control the pandemic and this face-down mask shows that your recklessness is a constant,” another said.

The failures soon motivated state officials to acknowledge the mistake.

“Thank you for pointing this out. The communication professionals of the State Ministry of Health of Rio de Janeiro and the public relations office apologize for not noticing this error in the use of masks in the campaign,” he said. the state health ministry on Twitter.

He told AFP that he had already removed the ads in question and would run a “second phase” of the campaign from Tuesday.

COVID-19 has killed more than 39,000 lives in the state of Rio, one of the hardest hit in Brazil.

Acting Governor Claudio Castro has called for criticism for resisting restrictive measures to contain the spread of COVID-19, such as its far-right allied president, Jair Bolsonaro.

The state government faces allegations of mismanagement of the health crisis and a list of former officials, including former Gov. Wilson Witzel, face corruption investigations over alleged pandemic response funds.

Brazil has recorded more than 350,000 deaths from COVID-19 in general, only after the United States.

It is battling a wave of coronaviruses that is spilling over into hospitals, even as the government struggles to get enough vaccines for the country’s 212 million people.

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