the Cuban state television is studying various markets to export programs produced on the island to other regions such as Latin America, the Caribbean and Europe, said Aimara Serra Sanchez, director of the Export and Business Directorate of the Cuban Institute of Radio and Television (ICRT), reported the official journalist Paquita Armes Fonseca on the Cuban Television Portal. Arms reviewed some proposals from the regime “They will not draw the attention of those who see socialism as ‘a coconut'”.
“The main markets in which we have explored are Latin America and the Caribbean, due to their geographical and cultural proximity to our country; the European market, mainly Spanish, has also been investigated. However, the strategy envisages conduct a study of all possible market niches in which we identify that our products and services can be marketed, as well as train the necessary staff in the tools to accelerate market research, “said Serra.
the Cuban government has been insisting for months on the need to export all possible products to raise foreign currency, Particularly since the decline of tourism and other sources of income from the coronavirus pandemic. To this end, the ICRT’s Export and Business Directorate was created at the beginning of 2020.
“The fundamental audiovisual production of our institute is destined to the television grid of the national and provincial channels, So the dialog list is not an element that filmmakers consider as a priority requirement within creation. Following the process of revitalization of exports and marketing to the foreign market, this requirement is very important, as it is the basis for translating and subtitling works into other languages, so it has been exchanged with the Management General of the Cuban Television so that all audiovisual work that is realized destined to the commercialization, fulfills this requirement, among many others to be in tune with the international standards “, said Serra.
According to the ICRT directive, “our strategy is to digitize audiovisual archives with heritage value and those that are identified may have a commercial interest that is not in HD format.. To this end, a Digitization Center has been set up with advanced equipment to carry out this process. ”
Cuba was one of the first countries in Latin America to have television, But production after 1959 was relegated to other countries such as Mexico.
Serra advanced further than that the ICRT is “working” to charge for advertising services. “The forms and spaces in which advertising would be inserted are being studied, as well as all the other edges derived from this topic. In addition, the one related to sponsorship is also being evaluated,” he said.
Journalist Paquita Armes Fonseca considered that Cuban television can export series like LCB The other war, Which explains the fight against bandits, however “It doesn’t catch the eye of those who see socialism as ‘a coconut'”.
Arms also proposed for export the ICRT series Breaking the silence, Which talks about “multiple variants of violence”; the program Consciousness, Which explains the lives of Cuban scientists, by “the hook of the Abdala and Sobirana vaccines,” he said; and the capsules of Chamaquili of the Colmenita dealing with bicharraco (known as SARS-CoV-2) “, he added.
“TV can sell scripts, and of course !, promote its artists so that they are hired elsewhere. I think that with a good marketing job, there would be many requests. The changes that occur within the ordering, it leads to each organism contributing to the income of freely convertible currency, so necessary so that the chicken does not run out and stops being bought after long and stormy queues, ”he concluded.
Arms did not propose, however, the popular comedy show Live from the story which is followed by Cubans outside the island and is one of the favorite spaces of the criticized Cuban state television.