Finally you can share Dolby Vision videos filmed on the iPhone 12

When Apple trotted the iPhone 12 line last October, it also introduced the ability to record video in Dolby Vision HDR. It was the first version for smartphones, not just iPhones. But there was a problem. Although you could record all the Dolby Vision videos you wanted, the sharing options were limited. But today, Apple and Dolby are partnering with Vimeo upload Dolby Vision videos natively filmed on iPhone 12 models.

Dolby Vision HDR is a proprietary video format that, in simple terms, seems really baffling beautiful. Take photos in Dolby Vision and the videos will have greater contrast, color accuracy, brightness and detail. But, like Dolby Atmos, not all devices or platforms support Dolby Vision yet. For some, the iPhone 12 might be the only device that supports the format. What if you wanted to post your ultra beautiful videos on social media? Forget about it. Some users found that content that looked perfectly nice on their iPhones similar Garbage when uploaded to social media or sent in text messages. For the most part, actual playback of Dolby Vision was limited to major platforms such as Netflix or Vudu. (And even that requires your TV to support Dolby Vision as well).

So with today’s announcement, you can now upload Dolby Vision videos recorded on iPhone 12 models directly to Vimeo without worrying about image quality degradation. The same goes for Dolby Vision videos edited in iMovie or Final Cut Pro. The feature is now active and directly integrated into the iOS Photos app whenever you install the Vimeo app. You can too I’ll see these videos in Dolby Vision, as long as you view them on an Apple device that supports it.

By the way, Vimeo is not YouTube. YouTube has more what 2 billion users, while Vimeo has about 200 million. However, Vimeo allows you to getquality uploads that YouTube and is largely seen as a platform used by professionals. Similarly, people who are serious about shooting Dolby Vision HDR are likely to be the creators themselves. You know, people who already understand the format and the best way to use it. It was always obvious that recording Dolby Vision on iPhone 12 models was aimed at the creative professional ensemble, so this news makes sense. Is this a way to attract advertisements to Apple products and keep them there? Of course: it’s Apple’s form.