Today, Apple’s big product event referred to iPhones, iPads and the latest generation of its smartwatch, but make no mistake, it also underscored Apple’s increasingly aggressive drive to dominate the transmission.
Apple wasted no time on Tuesday showing off its rapidly expanding and award-winning list of Apple TV Plus originals, with Apple boss Tim Cook kicking off the “California Streaming” event with a featured premiere reel fall and upcoming titles. Cook made a gesture with the more than 130 wins and more than 500 award nominations for the service’s original films and series since it was released in 2019, taking time to specifically announce the success of the critically acclaimed Ted Lasso, who recently achieved a record 20 Emmy nominations. (Apple TV Plus had 35 nominations in total for all of its titles, which is impressive for a service of less than two years).
For a hardware event that didn’t have much to share beyond what will come to Apple TV Plus in the near future, much of which has already been made public, Apple’s decision to devote a great deal of time to highlighting your next content list once again, it’s hard to grow your streaming service. And apparently, Apple is poised to get bigger as it continues to expand its franchises and originals.
Citing a source familiar with the matter, The information reported last week that the company “intends to significantly increase production of new TV shows and movies to at least one a week.” To promote its titles, Apple could spend more than $ 500 million to market the service, The information he reported, citing a different source.
Nor is Apple just expanding its library. The company is launching new ways for its users to stream content from devices in its ecosystem, with SharePlay among the most exciting features coming to Apple devices with iOS 15, though it won’t debut with the initial release, but in a future update. However, SharePlay, a clock party tool that allows Apple users to stream content from both Apple and other services in real time, was tested throughout Tuesday’s product event.
And it seems that Apple has also taken care to expand this feature before its official launch. When it was announced in June, it was said that under a dozen applications had support for the tool, including Disney Plus, ESPN Plus, HBO Max, Hulu, MasterClass, Paramount Plus, Pluto TV, TikTok and Twitch. This list had expanded since Tuesday’s release, with Comedy Central, Showtime, Spotify, Starz and others appearing on a slide about SharePlay partners for video and music streaming. Presumably, this list will continue to grow before the official debut of the feature. Apple said The Verge in June, SharePlay is available to any streaming partner who wants to support it.
Despite all its accolades, Apple still has several hurdles it will have to navigate if it hopes to take on streaming kings like Netflix and Disney. Your library needs to be bigger and faster, if you expect to stay with subscribers once the free trials are sold out. You’ll also need to figure out a way to generate more fanfare for your series to get them excited before they debut on the service (both things that look like Apple is already working on). In many ways, the kind of hype we saw during today’s event is necessary to drive the service forward.
But if Cook’s enthusiastic praise for Apple’s current originals is an indication, Apple is just getting started. And the company’s deep pockets and its software integrations aimed at making the broadcast accessible rather than proving it.