At first it blushes, the $ 12 billion Intuit-Mailchimp deal may not make much sense. But people tend to do pigeon companies and in this case they can see that Intuit is a financial software company and Mailchimp as an email marketing company and nothing else. If that depends on your perspective, the deal is confusing. However, from a broader perspective, there are more things for both companies than one might think.
Let’s start with Intuit. If you go to the company website and analyze the set of products, it is clear that it is about managing finances for both the consumer and small businesses. The latter category seems to be the one the company wants to exploit and expand with this deal.
Prior to yesterday’s news, the largest acquisition of Intuit had been on the consumer side buying Credit Karma for $ 7.1 billion last year. This deal offered the company’s customers a way to access their credit scores outside of the three major reporting companies: Experian, Equifax and TransUnion. Apparently, he wasn’t just settling for this transaction, he set his sights on Mailchimp to throw some money at the business side of the house.