Alan Wake Remastered is deleting all product placement

Alan Wake looking at a pack of batteries sitting on a table.

Screenshot: Remei / Kotaku

Alan Wake is a fantastic third-person action game with creepy shadow monsters and weird characters. It also contained a lot of product placements, including an Energizer brand flashlight that you use in the game to push the evil. Next month’s remastered reissue removes this and all other pieces of weird product placement.

Alan Wake was developed by Remedy Entertainment (they also developed the original Max Payne i Control) and released for Xbox 360 and PC in 2010. Although the game played as a solid third-person shooter, the narrative and missions were delivered using a television program format, with episodes that divided the game into sections and videos were recorded mocking what happened. and what would happen next between each of these sections. So was it basically Twin Peakwritten by a megafan of Stephen King a a lot in ways. But I loved it! And I’m very happy to see a remastered version of it, announced earlier this week in Sony’s PlayStation Showcase, comes out next month.

This new version not only enhances the images and cleans the HUD, but also makes important changes to the content. Specifically, the entire real-world product placement is being removed from the game. In accordance with ScreenRant, Remedy PR confirmed with the outlet that the entire location of the product was shown Alan Wake have been removed and modified.

A roadside billboard announcing Verizon to Alan Wake.

Screenshot: Remei / Kotaku

These things appeared in a few different forms than the 2010 original. You might see Verizon billboards around town while you play. People drove in branded cars, like Lincoln, too. And most notable was the performance of the Alan Wake Energizer brand flashlight throughout the game, allowing the author turned video game star to fight the evil shadow monsters that infest the city of Bright Falls. Awake even finds Energizing brand batteries scattered around the world as well. (I always thought it was weird because the batteries in this game run out in minutes. It seems like a bad way to advertise your product).

If you care about the songs and fake TV shows upon retiring, Remedy PR also confirmed that all of these things will be left intact.

Alan Wake remastered comes out October 5 on PS5, PS4, Xbox Series X / S, Xbox One and PC via The Epic Game Store.

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