One of the last major independent independent podcast networks in the United States will soon become a subsidiary of Amazon.
On Wednesday, the announces the e-commerce giant who had an acquired Wondery, the podcast editor best known for his serial hits like “Dirty John,” “Dr. Death,” “Business Wars” and “The Shrink Next Door.”
“Amazon Music released podcasts in September 2020, and together with Wondery, we hope to accelerate the growth and evolution of podcasts by bringing creators, hosts and immersive experiences to more listeners around the world, just as we do with music,” he said. say the company said in the statement. “This is a crucial time to expand Amazon Music’s offering beyond music as listeners’ habits evolve.”
Although Amazon did not initially disclose the terms as expected agreement, a Wall Street Journal report speculated that Amazon could have obtained Wondery for about $ 300 million, a figure that would far exceed the price Spotify pays when he spat up Gimlet Media back in 2019.
Another source who spoke to the newspaper suggested that Wondery was on track to earn an annual income of more than $ 40 million by 2020, with approximately 75% of those profits coming from advertising.
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It seems that the Spotify deal is the tin ring that Amazon gets, especially considering that the old company’s podcast foray has been so successful that it’s it seems to be already being raised launching subscribers only level.
While Amazon did not set a closing date for the deal, it did point out in a blog post that the experience of listening to Wondery content would not change for users in the short term and that it would use its resources. for “Keep bringing more customers to the broadcast as we expand our selection and ensure we are a destination for our customers to find, discover and listen to the creators and artists they enjoy.