As alcohol sales have been suspended aboard many airlines during the COVID-19 pandemic, American Airlines has found a way to use its unused product by offering a new home wine delivery service, va announce the company on Thursday.
The new program, called Flagship Cellars, includes bottles from American Airlines ’wine collection that are usually served to those who book“ Flagship ”plane tickets, an exclusive selling option only available on international and transcontinental flights.
Consumers can choose from individual bottles ranging from $ 13 to $ 40, a mixed package that starts at around $ 50 and goes up to $ 400 for a champagne case, or opt for the $ 99 monthly subscription plan . The program offers several brands, including Stag’s Leap and Castlenau.
“For wine lovers around the world, wine provides a deeper connection to the places they enjoy visiting,” Alison Taylor, director of American Airlines customers, said in a statement.
Members of the American Airlines loyalty program will earn two miles for every dollar spent on the Flagship Cellars program, the statement said.
“We created Flagship Cellars to provide more ways for customers to enjoy our Flagship wine even if they are not flying into one of our premium booths,” an airline spokesman told The Hill.
The program was also created as a way to showcase the airline’s most luxurious flight deals.
“It also gives them a taste of what you can enjoy at Flagship First or Flagship Business,” an American Airlines spokesman told CNN.
The company expects the delivery service to provide between $ 40,000 and $ 50,000 in the coming months, CNN reports.