After a year in which the shortage of sanitary napkins left consumers looking for places, sales are plummeting below pre-pandemic levels.
Bath towel sales in January fell more than 4% from the same period last year, before the spread of Covid-19 encouraged Americans to load commodities from toilet paper to wipes according to NielsenIQ data. The decline, which occurs even as legions of Americans continue to work and attend school from home, indicates that last year’s storage is beginning to have an effect on sales.
“You never knew when you couldn’t get it, so every time we went out we had it,” said Marjorie Greenburgh, 62, of New Rochelle, New York. “They just kept accumulating.”
Mrs. Greenburgh still has 54 rolls stored in various places in her house: in a guest room, in the back of a closet, in the basement laundry. “I don’t plan on buying for a while,” he said.
Demand for toilet paper increased in the first few weeks of the outbreak, doubled in the second week of March and remained high for most of 2020. Americans spent more than $ 11 billion on toilet paper l last year, above the $ 9 billion traditional year at NielsenIQ.