Apple’s “California Streaming” virtual event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to introduce the iPhone 13, Apple Watch Series 7 and perhaps third-generation AirPods together with some other ads.

September 2021 live coverage
Apple provides a live video playback on its website, YouTube and the company’s TV app across its platforms. We will also update this article with live blog coverage and post Twitter updates via ours @MacRumorsLive account while developing the key note. Highlights of the event and separate news about today’s announcements will be posted through our @MacRumors account.

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Highlights

Twitter Hashflag for Apple’s September 14 event is posted

A new unique #AppleEvent “hashflag” has appeared on Twitter for next week’s fully digital “California Streaming” Apple event to increase visibility and maximize hype on the social media network. The custom Twitter tag includes a multicolored Apple logo and is available from 1:00 pm Pacific time. Apple has used the little icons next to the hashtags on Twitter for all its previous events …

Gurman: Apple Watch Series 7 will be available in limited quantities at launch

Although the Apple Watch Series 7 is facing production issues, Apple still plans to announce the new smartwatch alongside the iPhone 13 at its regular September event, but the device will be available in limited quantities at launch, according to Bloomberg journalist Mark Gurman. In the latest issue of his Power On newsletter, Gurman describes three possible outcomes of Apple’s publication …

This is not to be expected at tomorrow’s Apple event

Monday, September 13, 2021 at 6:41 PDT by Sami Fathi

As is often the case, Apple’s product launch schedule for 2021 appears to be weighted in the latter part of the year, and a number of new products are expected to be launched. While Apple plans to hold an event this week, it won’t include everything Apple will announce before the end of the year. On Tuesday, September 14, Apple will hold its “California streaming” event, …

Apple Watch Series 7 clones appear in China

Images intended to show fake clones of upcoming Apple Watch Series 7 models have been shared online, giving a more detailed view of the expected redesign of the device. The images, shared in a user tweet known as “Majin Bu,” show counterfeit clones of the Apple Watch Series 7 in space gray, silver, and space black. The design of the clones is very much in line with the expected redesign …

The major redesign of the Apple Watch Series 7 is revealed

According to recent reports, it looks like a major redesign is being set aside for upcoming Apple Watch Series 7 models. According to 91 vehicle versions that were obtained from supply chain sources, the Apple Watch Series 7 will offer a new design that reflects the square edges of the line of iPhone 12, iPad Pro, iPad Air and 24-inch iMac. The 7 series will also apparently be 1.7mm …

What to expect from the Apple Watch Series 7

Apple is expected in a few weeks to launch the Apple Watch Series 7 along with the new iPhone 13 models, and it looks like it could be one of the most exciting design updates we’ve had on the Apple Watch in a few years. Subscribe to the MacRumors YouTube channel for more videos. This year we are not expecting new health features and, if there are new health sensors, Apple has kept them …

The Apple Watch Series 7 is expected to include new watch faces to take advantage of larger screens

Along with an increase in size for the upcoming Apple Watch Series 7, which is rumored to have larger sizes of 41mm and 45mm, Apple plans to include new watch faces that take advantage of larger screens. In the latest issue of his “Power On” newsletter, Bloomberg’s Mark Gurman has put his weight behind recent rumors suggesting that thanks to smaller bezels and flat-edged design …

Gurman: Apple’s second fall event that will focus on both new Macs and new iPads

Following Tuesday’s “California streaming” event where Apple will unveil the iPhone 13, Apple Watch Series 7 and AirPods 3, Apple is planning another event that will focus on new Mac and iPad announcements, according to Bloomberg journalist Mark Gurman. In response to a query about new Macs, Gurman tweeted that “there will be two events” and said he hoped the latter would present the two new …