(Reuters) – Apple’s U.S. iPhone 12 mini sales in the U.S. were just 5 percent of overall sales of its new phones during the first fortnight of January, the industry data provider said Tuesday insignia device.
Smartphone users have switched to larger devices in recent years as they devour more video content on the go and scroll on visually rich social media platforms like Facebook, Instagram, Tiktok and Snapchat.
(Graph: overall share of small screen smartphones is steadily declining 🙂
JP Morgan analyst William Yang said in a note last week that weak demand for the smaller iPhone 12 and 12 mini could lead Apple to halt production of the mini in the second quarter.
“The adjustment of the product combination is well awaited by investors and should not be a negative surprise,” Yang added.
Apple was not immediately available for comment.
Last year the company launched a smaller variant of the iPhone 12 model, but demand for smaller smartphones appears to be weaker compared to the high-end iPhone 12 Pro and the iPhone 11 Plus. antic.
“This is in line with what we are seeing in the wider global market, where screens below 6.0 now account for 10% of the share of all smartphones sold,” the analyst said. counterpoint Tom Kang.
Apple shipped its iPhone 12 line several weeks later than usual last year, but an expanded number of models and a new look covered the accumulated demand for upgrades, especially in China.
Last month, the Cupertino, California-based company reported quarterly revenue of $ 65.60 billion from its iPhone business, surpassing the record it had set three years ago.
(Graphic: Apple’s iPhone business accumulates record sales 🙂
(This story is completed to add the analyst’s first name and company to paragraph 7)
Reports of Subrat Patnaik in Bengaluru; Edited by Sriraj Kalluvila