According to a report from, Apple is planning to raise the price of the next series of iPhone 13 as a way to offset the rising chip production costs of its main chip supplier TSMC. DigiTimes.
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According to the report, TSMC plans to increase the costs of its chip production, affecting several customers, including Apple. According to reports, TSMC wants to increase its costs by up to 20% for its “advanced and mature process technologies.” The new changes are expected to take effect in January.
According to reports, TSMC has notified customers of the price increase of up to 20% for its advanced and advanced process technologies, with the new prices set from January 2022. Price adjustments will also be for scheduled orders to be fulfilled from December.
For TSMC’s advanced sub-7nm process technologies, quotes will increase by 3-10%, according to the sources indicated. Apple, TSMC’s largest customer with its orders accounting for more than 20% of total smelter revenue, will experience a 3-5% price rise, sources said.
As a way to offset rising costs, Apple appears to be looking to increase the costs of the upcoming series — iPhone 13 — to “mitigate the impact of rising costs on its profitability.”
Even as they face rising production costs, brand sellers may end up passing the costs on to final market customers, observers said.
Apple is likely to set higher prices for its upcoming iPhone and other series, according to market sources. Several laptop brand vendors, which have raised prices by 5-10% so far this year, continue to explore ways to mitigate the impact of rising costs on their profitability.
Apple is preparing some significant improvements for the iPhone 13 this year, including features designed specifically for professional photographers and videographers. In the high-end models of the upcoming lineup, it is rumored that Apple is adding ProRes support for videos and videos in portrait mode. Apple may see these two features as justification for a price increase for its more premium iPhones.
Apple is expected to host a fully digital event that will include the announcement of the “iPhone 13” and the Apple Watch Series 7 in a few weeks. To catch up on everything we know about upcoming iPhones, be sure to check out our full guide.