September 14, 2021
PRESS RELEASE
Apple’s most popular iPad offers even more performance and advanced features
The 10.2-inch iPad features A13 Bionic, Center Stage, True Tone and now starts with double storage, all at an incredible value
CUPERTINO, CALIFORNIA Apple today unveiled the new iPad (ninth generation), with the powerful A13 Bionic chip that incorporates even more performance and capacity into the most popular iPad, while maintaining its battery throughout the day.1 Starting at just $ 329, the new iPad includes a 10.2-inch Retina display with True Tone, a 12MP Ultra Wide front camera with Center Stage, Apple Pencil support (1st generation) and smart keyboard, the iPadOS 15 intuitive and twice as much storage as the previous generation. The new iPad is available to order starting today at apple.com and in stores starting Friday, September 24th.
“The iPad has never been more essential to working, learning, and communicating, and we’re excited to present one of the biggest updates to our most popular iPad,” said Greg Joswiak, Apple’s senior vice president of global marketing. “With the powerful A13 Bionic video calls, more attractive with Center Stage and double storage, the new iPad offers advanced features, versatility and simplicity at incredible value.”
A13 Bionic with Neural Engine brings more performance to the iPad
The new iPad comes equipped with the powerful A13 Bionic chip, which provides a 20% increase in performance over the previous generation. This makes the new iPad up to 3 times faster than the best-selling Chromebook, and up to 6 times faster than the best-selling Android tablet.2 Added performance will allow users to run advanced applications and games on the most affordable iPad. Aion Bionic’s Neural Engine also provides next-level machine learning capabilities, including live text that arrives on the iPadOS 15, which uses the device’s intelligence to recognize the text of a photo that users they can act.
Advanced 12 MP ultra wide front camera with center stage
The Center Stage experience on the iPad Pro is now available on the iPad, thanks to the new 12 MP Ultra Wide and Neural Engine front-facing camera, so users can enjoy even more engaging video calls. As users move, Center Stage automatically scans the camera to keep them in sight. When other people join in, the camera also detects them and gently approaches to include them in the conversation. Center Stage makes video calling more natural in FaceTime and third-party video calling applications. Whether it’s to catch up with virtually loved ones or to use the iPad in a remote learning environment, Center Stage makes the connecting experience more engaging than ever.
The 10.2-inch screen delivers a true tone for an enhanced viewing experience
For the first time, True Tone hits the iPad’s beautiful 10.2-inch Retina display. A new enhanced ambient light sensor allows True Tone, which adjusts the contents of the screen to the color temperature of a room. True Tone of the new iPad makes the images look more natural and offers users a more comfortable viewing experience in all lighting environments.
Fold the storage to make it more moving
With its slim, lightweight design and cellular option,3 The iPad offers users the freedom to work, learn, play, and connect at home or anywhere. The new iPad starts with 64GB of storage, twice as much as the previous generation, offering even more value to iPad users. A 256GB option is also available for users who want to store more apps, games, photos and videos.
Even more intuitive iPad experience with iPadOS 15
iPadOS 15 offers new features that take advantage of the exclusive features of the iPad, helping users to be more productive and bring even more versatility to the iPad:
- Multitasking is even more intuitive, making features like Split View and Slide Over easier to discover, easier to use, and more powerful.
- New widget designs for the home screen and app library offer easy ways to customize your iPad experience and organize your apps.
- Notes works system-wide with Quick Note and offers new ways to collaborate and get organized, either by writing or writing with Apple Pencil.
- The Translate app comes to the iPad with new features that make conversations easier and more natural, including machine translations and face-to-face viewing.
- Live Text uses intelligence on the device to recognize the text in a photo and allow users to take action. For example, a snapshot of a storefront may reveal a phone number and the option to make a call.
- Focus allows users to automatically filter notifications based on what they currently do, such as work, read, exercise, play, or sleep.
- FaceTime calls are more natural with space audio and a new portrait mode. And now, Group FaceTime provides the option to display participants in tiles of the same size in a new grid view.
iPad and environment
The new iPad includes 100% recycled aluminum in the enclosure, which marks an important milestone in which every model in the iPad range now has a 100% recycled aluminum enclosure. The iPad also uses 100% recycled tin to weld the main logic board and 100% recycled rare earth elements to the enclosure magnets.
Today, Apple is carbon neutral for global corporate operations and, by 2030, plans to have a zero net climate impact across the business, which includes supply chain manufacturing and all product life cycles. . This means that all Apple devices sold, from component manufacturing, assembly, transportation, customer use, loading, to recycling and material recovery, will be 100% carbon neutral.
Prices and availability
- The new iPad is available to order starting today at apple.com/store and the Apple Store app in 28 countries and regions, including the United States, with availability starting Friday, September 24th.
- IPad Wi-Fi models are available with a starting price of $ 329 (USA) and Wi-Fi + Cellular models start from $ 459 (USA), in silver and space gray finishes. The new iPad starts with 64GB of storage – twice as much as the previous generation. A 256 GB option is also available.
- iPadOS 15, the powerful operating system designed specifically for iPad, is available starting Monday, September 20 and ships free with the new iPad. The iPadOS 15 will be available as a free software update for the iPad mini 4 and later, the iPad Air 2 and later, the fifth-generation iPad and later, and all iPad Pro models.
- Apple Pencil (1st generation), available for purchase separately, is compatible with iPad (9th generation) for $ 99 (WE).
- The smart keyboard for iPad can be purchased separately $ 159 (USA) with designs for more than 30 languages, including Simplified Chinese, French, German, Japanese and Spanish.
- Smart Cover for iPad is available for $ 49 (USA) in black, white and English lavender.
- Customers can purchase any iPad Wi-Fi + mobile model directly from apple.com/store or at an Apple store and reach out to $ 200 (USA) back from T-Mobile / Sprint or Verizon with activation. The conditions apply. For eligibility requirements and more details, see apple.com/shop/buy-ipad. Customers can also negotiate with their current iPad and get credit for another new one.
- Record your iPad with a meaningful mix of emoji, text, and numbers, all for free, at apple.com/store or the Apple Store app.
- Apple provides customers with various in-store and online services that make their retail experience exclusively Apple. With personalized assistance and advice from Apple specialists, convenient delivery and pickup options, free engraving and special ways to save with Apple carrier deals and great exchange values, Apple guarantees that the best way to buy Apple products are in locations and in the Apple Store .com / store.
As for Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms (iOS, iPadOS, macOS, watchOS, and tvOS) provide seamless experiences across all Apple devices and give people innovative services like the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth and leaving the world better than we found it.
- Battery life varies depending on usage and configuration.
- Tests conducted by Apple in August 2021 using iPad pre-production systems (ninth generation) with the Apple A13 Bionic chip, as well as Android tablet production systems based on Qualcomm SDM 429 with the latest version of Android 11 available in time of testing and production Chromebook systems based on Intel Celeron N4000 with the latest version of Chrome OS 92 available at the time of testing. The best-selling systems are based on publicly available sales data for the past twelve months. It has been tested with common tasks in commercial applications and selects industry standard benchmarks. Performance depends on device configuration, usage, environment, and many other factors. Performance tests are performed using specific systems and reflect the approximate performance of the iPad.
- You need a plan and wireless coverage. Speeds will vary. Check with operators for more information.
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