Ahead of Apple’s “California streaming” event, Apple’s online store has fallen in preparation for the launch of the iPhone 13, Apple Watch Series 7 and possibly third-generation AirPods.

apple store function
Typically, Apple removes its online store hours before the product launch to prepare the showcase for new devices. Like the latest events, today’s “Apple event” will take place digitally and will include pre-recorded segments of Apple Park, streamed on Apple’s website, via Apple TV, as well as on YouTube .

MacRumors will have in-depth coverage of the Apple event on our platforms, including a live blog on our website and live tweets via @MacRumorsLive on Twitter, so be sure to keep track of everything Apple has announced.

Highlights

Twitter Hashflag for Apple’s September 14 event is posted

A new unique #AppleEvent “hashflag” has appeared on Twitter for next week’s fully digital “California Streaming” Apple event to increase visibility and maximize hype on the social media network. The custom Twitter tag includes a multicolored Apple logo and is available from 1:00 pm Pacific time. Apple has used the little icons next to the hashtags on Twitter for all its previous events …

Gurman: Apple Watch Series 7 will be available in limited quantities at launch

Although the Apple Watch Series 7 is facing production issues, Apple still plans to announce the new smartwatch alongside the iPhone 13 at its regular September event, but the device will be available in limited quantities at launch, according to Bloomberg journalist Mark Gurman. In the latest issue of his Power On newsletter, Gurman describes three possible outcomes of Apple’s publication …

DigiTimes: Apple is planning several Apple events for September

Apple plans to hold multiple product events in September, rather than its strategy last year to split fall product launches into three separate events split between September, October and November, according to sources who spoke with DigiTimes. In a new report protected with payments today, the publication states that Apple “will host a series of product launch conferences in September” …

This is not to be expected at tomorrow’s Apple event

Monday, September 13, 2021 at 6:41 PDT by Sami Fathi

As is often the case, Apple’s product launch schedule for 2021 appears to be weighted in the latter part of the year, and a number of new products are expected to be launched. While Apple plans to hold an event this week, it won’t include everything Apple will announce before the end of the year. On Tuesday, September 14, Apple will hold its “California streaming” event, …

Apple’s September 14 events page includes the AR logo on the iPhone

Apple has announced this morning a digital-only event to be held on Tuesday, September 14, and if you see the event website on an iPhone, you can tap the logo to open Apple’s Safari AR viewer and see all three -dimensional logo moves in real time to the real world. Just open the event site on an ‌iPhone‌ or iPad and tap the logo on the right to open the AR version. The …

Rumors of Apple events in the fall of 2021: iPhones in September, MacBook Pros in late October and more

Thursday 12 August 2021 13:04 PDT by Sami Fathi

This year, Apple has already launched several new products, including the new iPads, the 24-inch iMac, the new Apple TV and, of course, AirTags. Looking ahead to the coming weeks, Apple’s 2021 product list will grow even more as Apple prepares to unveil the upcoming iPhones, MacBook Pros and more. There has been an avalanche of rumors about the fall season this year and what Apple has planned …

The Apple Store is advancing the “Spring Loaded” event later today

As is tradition, Apple’s online store has advanced ahead of its “Spring Loaded” event, which will air on Apple’s website and YouTube at 10 a.m. Pacific Time. Apple’s online store should be available again when the event ends, probably with new products and accessories available to order. The event will consist of a video previously recorded with Apple executives …

The promotion of Apple’s back to school could indicate the October date of the Apple event

Apple will host a virtual event tomorrow that is expected to revolve around the iPhone 13, Apple Watch Series 7 and third-generation AirPods. With the new Mac and iPad models rumored to be on the horizon, it appears Apple plans to hold at least one additional event before the end of the year, and the company’s annual Back to School promotion could provide a clue about the timing of the next event. ..

Gurman: Apple’s second fall event that will focus on both new Macs and new iPads

Following Tuesday’s “California streaming” event where Apple will unveil the iPhone 13, Apple Watch Series 7 and AirPods 3, Apple is planning another event that will focus on new Mac and iPad announcements, according to Bloomberg journalist Mark Gurman. In response to a query about new Macs, Gurman tweeted that “there will be two events” and said he hoped the latter would present the two new …