Apple’s rumors were wrong

For many who follow tech news closely, Apple’s event on Tuesday had some big surprises, not because there were completely unexpected announcements, but because we didn’t see things we really thought we would get. Rumors that they had enough smoke to be almost certain in previous years ended up falling.

For example:

It was rumored that Apple Watch was getting a complete redesign, with flat edges and flat screen. We saw this design in renderings, it was reported that it leaked CAD files (which act as a 3D plan for the products) and we even knew it would happen from the notorious Apple reporter Mark Gurman, two days before the event. While the Apple Watch that appeared on stage has some design tweaks, it doesn’t look at all like what we expected.

The 7 Series has a refined version of the same design we had for years.
Image: Apple

Another notable analyst, Ming-Chi Kuo, also reported days before the event that Apple would release a new set of AirPods, redesigned to include shorter stems. Gurman has also been rumored to redesign the wireless headphones for months, we’ve even seen alleged photos of them and some prominent posts wrote that Apple was due to begin production of the outbreaks in August. However, with this rumor it is possible that only time will run out and that Apple will release them in a moment (of course). future event already rumored.

Gurman also suggested that the iPhone 13 could have an always-on screen, thanks to the LTPO (accurately rumored) screen that could theoretically allow for the low refresh rate needed to make sure the phone’s battery isn’t always destroyed. . The ever-active rumor was also backed by well-known leaker Max Weinbach earlier this year. Unfortunately, Apple did not announce this display feature which has been a staple in Android phones for years.

The iPhone 13 Pro has a screen that can always be activated, but the feature does not exist.
Image: Apple

This time there was also something strange with rumors. Just a few weeks before the announcement of the iPhone 13, Kuo wrote that it could have the ability to communicate with satellites, allowing you to make calls or text messages without cell phone service. The next day Bloomberg offered his own interpretation, saying that Apple was working on a satellite communications feature for emergency use and that the iPhone 13 may include hardware, but probably no software. However, when the iPhone 13’s spec page arrived on Apple’s website, it didn’t include any mention of the cell bands that started the star-studded rumors in the first place.

Of course, rumors have always had to be taken with a grain of salt, as it is almost certain that anyone who trades in it will work with incomplete information. Still, some of the big names like Kuo and Gurman get it so often: rumors about the redesign of the iPad Mini, the refreshing high-speed iPhone screen, and the smaller stain came true. we even saw the noisy movie camera mode. Such a success, and the accuracy of the rumors in recent years, may make it easier to forget the tenuity of the rumors, for many times they remind us of people like Marks Brownlee.

This does not mean laughing at those who believed the rumors or saying that there is no room for rumors in the accumulation of events; it can be exciting to feel like we’re seeing what’s coming and start thinking about whether we’ll pick up the new device and how we’ll use it.

PS Remember this moment if Apple announces something that looks suspiciously a Mac event in late fall. That’s not to say the redesigned 14- and 16-inch MacBook Pro has all the ports and processing power you’ve ever wanted. they are not arriving, but treating them as something safe could cause a real heartache.

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