As a good neighbor, State Farm is there, including the NBA 2K22. The American insurance company is a big advertiser during early sports events in the United States, including the NFL and NBA, so it may not be a surprise to see 2K Sports sign a partnership with the organization and inject some ads within the game.
A mission to the MyCareer version of PlayStation 5 allows you to head to a mall to meet Jake, where he will welcome you into the neighborhood and hand you a State Farm T-shirt and lots of MVP points. Then you can head into the State Farm store to buy more branded items, like this ridiculous t-shirt with Jake emblazoned on it:
The clothes cost 15,000 VC, which comes out to about £ 3.99 / $ 4.99 in real money. The game is full of publicity this year, more than ever, with daily missions that require reaching milestones in Adidas and Nike clothing, for example. There are also billboards for AT&T 5G everywhere, even your gaming phone works with the network.