Bernie Sanders ’dress at the investiture ceremony carries the affection of the nets

Bernie Sanders (New York, 1941) is a regular protagonist of social media. This Wednesday, the Vermont senator has earned the affection of thousands of users on social media because of the attire he wore for Joe Biden’s inauguration ceremony. In contrast to the long coats and ties of other Democratic politicians invited to the president’s protest rally, Sanders wore a gray casual jacket and huge woven gloves.

An image of the senator, almost curled up in a chair in the middle of the stands on Capitol Hill taken by the photographer Brendan Smialowski for the agency Getty Images it was quickly taken up by internet users. “Here waiting in the cold to serve me my atoll,” were some of the phrases that accompanied the image. Others cut out the silhouette of Sanders and placed it on a large number of stages: an IMSS waiting room, in a candy place, traveling on the Metro, or at a meeting with The Avengers.

The story of this jacket was shared by the senator’s wife, Jane O’Meara Sanders. It is a garment made by the sportswear brand Burton Snowboards, based in Vermont. “Our son Dave worked with Burton Snowboards founder Jake Burton in a limited edition jacket with Bernie Sanders’ face on his back, ”he explains. “Bernie liked it a lot, so Dave bought him one, without his picture, for Christmas,” O’Meara says. The firm unveiled the model used by Sanders, at a cost of $ 132 (about 2,600 Mexican pesos), which is currently sold out.

Sanders usually have a particular style when it comes to winter clothing. The senator used a similar piece that was used in another meme, but from December 2019. On his social media, the senator and then presidential candidate for the Democratic Party released a video to raise funds. “I am 11 again asking for your financial support” (Again, I ask for your financial help). Sanders ’image was picked up in several New Year’s memes, such as when asking for money after wasting everything for Christmas.

They say the best things in life are priceless, like the big Sanders gloves. According to journalist Ruby Cramer, they were a gift from Jen Ellis, a teacher at Essex Junction in Vermont. “She was given them over 2 years ago and was surprised when she started using them in the campaign,” he counted on Twitter. They are made from reused wool sweaters and lined with a material made from recycled plastic bottles.

Politicians have been amused by the phenomenon of their image on social media. In an interview with CBS, Sanders took it with a sense of humor. “In Vermont we know something about the cold,” he told reporter Gayle King. “We don’t care so much about fashion, we just want to stay warm. And that’s what I did today.” In his Instagram account, Sanders has resumed this interview to promote an initiative to give support of 2,000 US dollars unemployed by the pandemic. “Fashion? Let’s get to work,” he said.

Far from Sanders ’politics and agenda, social media has led the senator to passages of laughter. The social media accounts of institutions like the Phillips Museum or personalities like actress Zoe Saldana are just a sample of the transcendence of Sanders ’image. Whether you’re patiently waiting for the galleries to open, be it a sample of how to use the mask or as part of epic movie and art scenes. Bernie Sanders has earned the affection and attention of social media.

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