Boston Consulting Group (BCG) and The Network, two global consulting firms, conducted a survey in 190 countries seeking to determine where people prefer to go to live for personal or work reasons.
The study is called ‘Decoding Global Talent, Onsite and Virtual’ (in Spanish ‘Decoding global talent in situ or virtual) and identified a unique modification that changed the landscape.
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Before, the ‘American dream’ was still in place and most people wanted to know the United States or at least chose it as their main destination to work.
Now a new variable came into play: the pandemic. Conjuncture that has changed preferences when traveling, making that people lean towards countries that handled the health crisis better or have fewer cases of covid-19.
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Here is a list of the 10 countries people prefer to go to:
This graph illustrates the behavior of the most popular countries in the last 6 years.
Boston Consulting Group (BCG) and The Network
1. Canada
Toronto is the economic capital of Canada.
Since 2014, Canada appears in the ‘top 10’, but remained in third place. In 2020 it rose to first place.
the country it is the preferred destination for people who yearn to work abroad, Including those with a master’s degree or doctorate, who have
digital training or experience and, above all, those under 30 years of age.
2. United States
The United States has been heavily criticized for its management of the pandemic, especially during the Donald Trump administration.
Before the United States was the favorite place of travelers. However, in 2020, and given the global health situation, it came in second place and was replaced by Canada.
Among the reasons for this decline, identified by Boston Consulting Group and The Network, are “the inconsistent response to the pandemic, the adoption of more nationalist policies, and social unrest”.
It is worth remembering that, in the middle of 2020 and with restrictions for covid-19, there were mass protests against police violence after the death by suffocation of George Floyd, in addition, the turbulent climate ahead of the presidential election made more you have the social, economic and labor landscape.
3. Australia
One of the most famous cities in Australia is Sydney, known for its majestic Opera House.
Australia continues to rise.
In 2014, this country ranked seventh. In 2018 it rose to fourth and in the most recent study it occupied the third.
In addition to being a country with a great tourist attraction for its beaches, It is very popular for those who want to study at the most prestigious universities.
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4. Germany
EFE / EPA / CLEMENS BALANCE SHEET
This European country moved from second place to the fourth.
However, it is not so likely to be the fault of the country itself, but rather of the whole continent by having so many cases cases of covid-19.
This would also explain why France, Spain and Italy fell.
Germany continues to present high figures of contagion and, for this reason, decreed a quarantine that is in force until March 28th.
In the meantime, a comprehensive vaccination strategy is being implemented, but the pace has not been as agile as expected, causing concern and criticism in many sectors.
5. United Kingdom
London, the capital of England, is experiencing an exodus of citizens.
The English country remains stable in the same place as four years ago. However, it is worth noting that in 2014 he took second place.
In recent years, the United Kingdom has been embroiled in media agitation for several (not necessarily positive) reasons: its exit from the European Union, the number of cases of covid-19, the presence of a new strain of virus and, more recently, the scandal at Buckingham Palace as a result of the withdrawal of Harry and Meghan’s royalty.
6. Japan
The language ceased to be a barrier, now people include in their destinations Asian countries such as Japan.
This is one of the top two Asian countries. In fact, he climbed four places, going from tenth to sixth.
The presence of Japan here indicates that language ceased to be a barrier, Since before English-speaking countries dominated in the first places.
It is worth mentioning that South Korea, although not among the top ten, climbed quickly and ranks 12th, after being at 24 (2018).
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7. Switzerland
This Central European country is recognized for its banking and financial industries, which are key to its economy.
Switzerland climbed only one place. In 2018 it had dropped from 5th place in August.
‘National Geographic’ describes it as a country with ‘dream landscapes’, As it is the Alps that attract the attention of travelers from the rest of the world and create unparalleled views.
8. Singapore
Singapore is one of the novelties in the top 10 this year.
The other Asian continent on the list is Singapore.
It is the first time he enters the top and he did it with a firm step: he climbed ten places and is in 8th place.
Singapore also stood out last year for the efficient health control in the face of the challenges posed by covid-19. Since the pandemic began, it has counted nearly 60,000 cases and only 29 people have died from the cause.
9. France
As experts have predicted, local tourism is the first to reactivate in several countries.
France, on the other hand, has declined progressively since 2014, Going from 6th to 7th place.
In this list it occupied the ninth.
As for the pandemic, France was one of the first nations in Europe to reach one million immunized from covid-19 in January this year.
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10. New Zealand
Recently, Jacinda Ardern announced that in the country only the population will be immunized with the Pfizer-BioNTech vaccine.
This is the first time New Zealand appears in the top 10.
The island has received worldwide attention for the handling that its prime minister, Jacinda Ardern, has given to the current pandemic crisis.
This nation behaved contrary to that of other territories that dropped to the list. Sandro Març, CEO and partner of BCG stated that “the pandemic caused both countries and cities traditionally attractive to work to fall in the ranking.”
In fact, Spain, Italy and Sweden came out on the podium. It is worth noting that in 2020, the first two were the focus of the pandemic in Europe.
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